Low quality websites are filtered

Google released many updates in ranking algorithms recently which tried to filter low quality websites from their search results.

Scraper websites or any website which has low quality content does not get high ranks anymore. Because of these changes in the latest Google algorithm changes, some sites have experienced a traffic drop of  70% or more.

To do: don’t try to promote your website with quick-fix solutions. Quality is more important than quantity.

Search has become social

Social impressions like the amount of Google +1 clicks, tweets and Facebook mentions now influence the position of websites on Google search result pages.

To do: add social sharing buttons to your website and encourage your website visitors to mention your website on social networks.

Search results are more than just links

most of the web pages shown on Google shows more than a list of 10 web pages. Search results not includes images, news and local information etc..

To do: use a holistic approach to promote your website: optimize the content of your web pages, get good backlinks to your website, offer local services, submit videos about your business to Google to make sure that your website gets listed in all possible places on Google’s result page.

Page speed has become a ranking signal

Web surfers tend to be more happier if they get what they want quickly as possible. Even though website speed is only a minor factor in Googles ranking algorithms, it makes sense to optimize the loading speed and performance in your website.

To do: make sure that your web design and web development is done properly to load as quickly as possible.

It’s not just Google: Yahoo/Bing is getting more important

Although we all know that Google has the biggest market share, Yahoo and Bing has a combined market share of 33%. So if you are not getting 33% of traffic from Yahoo and Bing you should start to optimize your website for these search engines as well.

To do: if you want to get 33% more visitors, optimize some of your pages for Yahoo/Bing.

A lot of things have changed recently and we continually update our optimization techniques and be up to date with the latest search engine algorithm changes.  If you need help to optimize your website feel free to contact us at info@extreme.web.lk or call us at +94773155222 to speak to one of our seo consultants.

But on the other hand, Google’s algorithms have become more intelligent and they have released the Panda Update so that spammers and seo shortcut experts  could be detected and penalized by dropping their ranks by assessment of certain techniques used. Google has set certain terms of service for website optimization and they could be found in the Google Webmaster Guidelines. any SEO strategy failing to stick by these rules will be penalized.

Google Penalties for those who do not follow guidelines set.

Domain Level Redundancy:
Duplicated websites are one of the biggest causes of getting penalized. If a website DNS is pointed from various domains to a single web directory which causes each domain to display exactly the same contents and Google detects it, then Google penalizes and a trademark suspension is imposed.

Content Redundancy:
Using the same content on multiple websites or web pages usually triggers a content duplication penalty. Even if you copy someone else’s content or if someone else copies yours then it could trigger a penalty because automated algorithms cannot detect who owns the original content. in this event the authority of content is lost even of the index page if duplicated content is substantial.

Sub domain Issues:
Sub domains could not be considered as if they were content of the primary website. It should have its own content and structures could not be shared from the primary site. penalties are imposed if the sub domains are not being implemented properly as separate domains and used for boosting the rank in search results.

Issue of Bad Neighbors:
Penalties are triggered according to the reputation of the websites your website is linked to. Spam websites, doorway pages, link farms and other sites with explicit content are included in the bad neighbors. Link farms are basically websites without any relevant content but just links to other websites.

Linking with Google Banned Websites:
If you are linking to websites which are banned by Google, then they assume that you are supporting those websites and penalize.
There are loads of other penalties Google impose which everyone has to avoid doing. therefore you should try not to implement those SEO techniques and strictly abide to Google terms of service.

If you would like your website to be optimized with the proper knowledge and not getting banned, contact our seo consultants at Extreme Web SEO Sri Lanka at +94773155222 or click here.

1. Trust: old websites have an advantage

It takes some time until Google shows new websites in the search results. Although you can submit your website to Google, Google will only index your website if other websites link to your site.

You have to earn Google’s trust before your website will get lasting high rankings. A new website can get good rankings for less competitive keywords but it usually takes about 6 months to gain the minimum level of trust that is necessary to get high rankings.

2. Optimization: make it easy to parse your pages

It can be relatively easy to get top rankings on search engines if you have an established website that blocked Google by mistake (a broken robots.txt file or problems with the website navigation).

But you need to make sure that it is as easy as possible for search engines to index your web pages. The better search engines can parse your pages, the more likely it is that your web pages will be added to the index.

Optimize the content of your web pages to make sure that your pages will be found for the right keywords.

3. Keywords and competitors: it’s not good to compete with Amazon

The keywords that you target are a very important factor. The more competitive your keywords are, the longer you have to wait and the more backlinks you need.

If the websites that are ranked in the top 10 results for your keyword all have thousands of backlinks and thousands of pages then it’s not likely that your website will be able to get in the top 10 results if it has 10 backlinks and 20 pages.

Start with very targeted multiple word keyphrases and then proceed to the more competitive keywords when your website has good content and inbound links.

4. Backlinks: the better the links, the faster your site will be listed

The more backlinks a website has, the quicker Google will pick up the changes on your website. If your website has great content but only a few backlinks, then it won’t get high rankings.

High rankings on Google take some time. You have to optimize your web pages and you have to get good inbound links. Without these two factors, it is not possible to get high rankings on Google.

The number of inbound links is a very important factor. If you have optimized web pages but no links, then you have to build these links and you have to wait longer. If your website has a lot of inbound links then you will get high rankings quickly if you optimize your pages.

If you need help in optimizing your website for search engines, contact us at extreme web. We will take care of your problems

Typically sprites are used for small images — like icon sets or small logo images — though you can use them for larger images as well.

The only problem with sprites is that creating them can be a hassle, particularly if you need a rather large sprite, say all the icons in an online game. Opening dozens of tiny icon images and pasting them into a single document is time-consuming. Fortunately there’s the CSS Sprite Generator, which takes a zipped file of all your images and gives you a single image sprite.

The CSS Sprite Generator even has options to fix a bug in older version of Opera, resize the width and height of the input images and generate CSS classes to apply your sprites to the right elements.

There could be many reasons why your SEO efforts are not a success as yet…!!

Reason 1: you might have set the wrong goals

If your website already does not have any high rankings then you should not expect Google to display your site on the first search results page for keywords such as “travel” or other very competitive single work keywords.

First you need to start with a very targeted key phrase. you need to optimize your web pages for different lower competition keywords. If you get higher ranks for low competition keywords its more likely that your website will get high ranks for more competitive keywords gradually which belongs to the same topic since Google measures a sites topical relevance.

Its something like running a marathon, you need to first run the smaller distance before you can run the whole 38 miles and 428 yards.

Reason 2: you don’t take SEO seriously

SEO is not a set and forget it thing…!! it takes time to get things happening. SEO is a long term investment for your business and it should be treated like that.

If all what you do is submit your site to search engine to “promote” your website then you wont be successful. you need to invest your effort and time to optimize your website.

Reason 3: you focus on the wrong elements

Some website owners totally focus on the length of their website title tags while others try to submit their site very often to search engines. Some website owners think that some parts of their website should have the rel=nofollow attributes.

You really do not have to chase after the new search engine optimization trendz. Normally the new trend topics makes a difference for positions in-between such as 5 and 6 . if your website is not listed at least for one keyword all you need to do is get the basics right.

The very important things to consider is create good quality content web pages and good back links if you want to come to the top search results. If you need assistance we could help with seo consulting.

Reason 4: you chose the wrong keywords

This is a very common mistake which website owners do. if you choose the wrong keywords you are going to waste lots of effort, time and money..!!

The most suitable keywords for your website are not the ones which brings a lot of traffic. The best keywords are those which would bring in targeted visitors who would buy your products or services you plan to offer on your website. It does not matter if some keywords bring hundreds of visitors but none of them buys anything its no good for your investment.

Reason 5: you get the wrong links

if you want to get top ranks on Google your website should have good back links. Automatic links from link building schemes don’t work. Actually, that kind of links can even get you in trouble with Google.

You must get the right kind of backlinks to succeed. We could help you on web design & build natural links to improve your search engine ranks, contact us for more details.

Search engine optimization can contribute greatly to the success of your website. It’s important that you do the right things in the right order and that you focus on the right elements.

The instruction below gives a clear idea of the importance to select the right keyword for SEO. By following the instructions you could make sure your profits are increased.

Finding the financial values of keywords

You can find the financial value of the keyword by starting a Google AdWords campaign and select the similar exact match. Then point the ad to the page on your website that is most applicable to the keyword.

Next Track the impressions and the conversion rate of the ad.  You can get useful data by tracking at least 500 clicks. With that particular data you can make a guess about a value of a visitor who finds your website through that keyword.

A concrete example

Your ad might have had 10,000 impressions during a week and 200 visitors have clicked the ad to visit your website.  6 of those who visited might have purchased products on your website and you would have a profit of $500.

The keyword has sent 200 visitors to your website and 6 of them have bought the products. As the clean profit is $500, the average of a single visitor who finds your website using the keyword is worth $2.50 to your company. (200 visitors created a profit of $500: $500/200 visitors = $2.50/visitor)

What does this mean for your search engine optimization campaigns?

The average position of a keyword has 40% of click-through rate (according to several studies).  In the above example the ad was displayed 10,000 times and while it was clicked 200 times, you would get 4,000 visitors visiting your site per week.

As the average visitor adds $2.50 to your profits (see above) you would earn $10,000 per week with that keyword.

That is $520,000 per year with a single keyword! That is why businesses love search engine optimization.

This sounds unbelievable but search engine optimization makes it possible. It’s simple maths and it really works.

Our search engine optimization consultants can help you with both. If you need any help fill in our contact form and we will get in touch with you for a free consultation or call us at 0094-11-5050-939

What is latent semantic indexing?

LSI is the way search engines such as Google, Yahoo and Bing associate your website with certain terms to concepts when indexing your website. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf.

To find out what keywords are related to a certain keyword, type in a  keyword and add a tilde in front of it. Then Google will mark the related keywords in bold text in the search results page returned. It seems that Google finds the word “Nokia” related to “phone”.

How can Google match keywords with certain concepts?

Google has billions of web pages in its index. If Google finds that many web pages contain both the word Paris and the word Hilton then Google might assume that these keywords are related. The other words on these pages could give Google a hint that this special word combination is about a woman.

Words that frequently appear very close to each other could get a tighter connection. Google has a lot of data that allows them to calculate the relation between different words.

What does this mean for the position of your web pages in Google’s search results?

If you want to be listed for certain keywords, you must show Google that your website is relevant to a certain topic. There are several things that you can do to increase the relevancy of your website for a topic:

1. Optimize different individual web pages of your website for different keywords
2. Get links from semantically relevant pages
3. Use a meaningful site architecture
4. Find out why other pages rank higher than yours

Don’t focus on a single keyword when optimizing your web pages. If you want to prepare your website for advanced search engine algorithms then you have to create a website that has been optimized for many different but related search terms.

In addition, it’s important that the links to your website come from topically related pages so that search engines put your website in the right context. Our website optimization consultants in Sri Lanka can help you with both. If you need any help fill in our contact form and we will get in touch with you for a free consultation or call us at 0094-11-5050-939

Check the following six points to find out if your website turns enough visitors into customers:

1. What is your website about and what’s in it for the visitor?You have only a few seconds to keep a visitor on your page. If the visitor is not convinced within seconds that your site is worth reading, he’ll go away.Clearly tell your website visitors which problem your product solves and why your solution is better than other solutions.

   This piece of information should be presented as prominently as possible.

2. Is your website trustworthy?Tell your visitors who you are and don’t hide your address. If possible, show customer testimonials. Show your website visitors that you are a real company and that you can be trusted.Are you a member of an industry organization? Has your company received awards? Tell your website visitors!
3. Does your website look professional?Another way to create trust is to use a professional website design. Avoid clutter and extreme colors. Use a clear design that makes it easy to read your web pages.

   If your website displays ads, consider if they distract your website visitors too much from the real content. Your website visitors might also wonder why your site shows ads for other companies.

4. Make it as easy as possible for your website visitorsTell your website visitors what you want them to do: “Download the free demo”, “Create a free account”, “Download the free white paper”, “Subscribe to our newsletter”, etc.

   Focus on a single task. Don’t ask the customer to subscribe to your newsletter or to download the demo or to request more information. Focus on a single task and tell the visitor in great detail why it would be good for the customer to complete that task. Of course, you can use different tasks on different pages of your site.

   Add user instructions to every task. The less your website visitors have to think about how to complete the task, the better.

5. Make it a risk-free experience for your customersEmphasize your respect of privacy and remove unnecessary fields from your sign-up forms. Avoid registration forms or make the forms as short as possible. The more fields a form has, the less people will fill it out.

   Offer money back guarantees and other guarantees that show your website visitors that it is risk-free to complete a task on your website. Always deliver on your promises!

6. Give search engines what they want while pleasing your website visitorsThe title and the major tag line on your web page should contain the main selling proposition of your website and one or two good keywords.

   When a searches sees your website in the search results, the title will show the searcher that the he has found a good match. The content on your web page should confirm and clarify this with more detail.

   Increasing the conversion rate of your website is an easy way to increase your revenue without increasing the number of website visitors. The more visitors of your website become customers, the more you will earn when your website is listed on Google’s first result page.

   If you need help in optimizing your website contact us at extreme web.

Though it’s an easy way to publish your information, the question to be asked is are web templates a good value? When you deal with the low initial price, and look forward for long term profitability, web templates are not a good idea.

Here are three reasons why:

The look: The worst part about web templates is that they look nothing but like web templates. Though most of the visitors don’t really know it is a web template, some are online frequently and they recognize the difference of quality.

Upgrading Issues: Templates are created in a minimum amount of coding.  Due to this reason you can’t have many features and functionality in your web pages, which usually you would get from a good web designing company.  This might cause you to miss out on many pages and ideas that could have made more money to your company.

Hard To Optimize For Search Engines: Web templates are hard to be optimized. That leaves your company website hard to find in Google, Yahoo and Bing to your customers. It might not be a problem to you if you use your template as your home page. But will it be worth it to put your website where your buyers can’t find it?

Though Web Templates are low price and less work to be done, it is still a false economy.  It might get more inexpensive day by day, but just ask for yourself, will it be the best for your company?

If you need your website to be designed by experienced web designers, contact us at extreme web designers sri lanka 0094 11 5050939

If you already have a Website that subscribes to Google and SEO best practices, then there probably isn’t a lot you’ll have to tweak.

Here are some steps you can take to make sure that you’re Website is primed to get good results under Caffeine:

1. Eliminate all spam elements from your Website: Any part of your Website that could conceivably be considered spám will likely have a negative effect on your search engine optimization and placement efforts. Spam elements include Website text that’s the same color as the background, Website cloaking, and automated linking.

2. Reevaluate your Website design and structure: Make sure your Website looks great and is user-friendly. Users should be able to easily navigate through the Website and search engines should be able to understand and categorize a Web page just by reading its title and meta tags.

3. Get links from social bookmark and other social media sites: Links from social bookmark sites like Digg and Delicious are already important to gaining good search engine optimization and placement. The importance of links from these types of sites is likely to incréase under Caffeine.

4. Check your Website links: Make sure that you aren’t linking to any Websites that could potentially be labeled as spammers. Having a selection of quality links is far better than gathering as many links as possible.

By following the above tips and tricks, your Website should have no problem adjusting to Google’s new search engine. And you’ll have a crucial advantage when it comes to getting great search engine optimization and placement results.

If you would like to get professional search engine optimization consultants to optimize your website contact us at info@extremewebdesigners.com or call us at 0094-11-5050-939

Extreme Web Design Sri Lanka