Check the following six points to find out if your website turns enough visitors into customers:

1. What is your website about and what’s in it for the visitor?You have only a few seconds to keep a visitor on your page. If the visitor is not convinced within seconds that your site is worth reading, he’ll go away.Clearly tell your website visitors which problem your product solves and why your solution is better than other solutions.

   This piece of information should be presented as prominently as possible.

2. Is your website trustworthy?Tell your visitors who you are and don’t hide your address. If possible, show customer testimonials. Show your website visitors that you are a real company and that you can be trusted.Are you a member of an industry organization? Has your company received awards? Tell your website visitors!
3. Does your website look professional?Another way to create trust is to use a professional website design. Avoid clutter and extreme colors. Use a clear design that makes it easy to read your web pages.

   If your website displays ads, consider if they distract your website visitors too much from the real content. Your website visitors might also wonder why your site shows ads for other companies.

4. Make it as easy as possible for your website visitorsTell your website visitors what you want them to do: “Download the free demo”, “Create a free account”, “Download the free white paper”, “Subscribe to our newsletter”, etc.

   Focus on a single task. Don’t ask the customer to subscribe to your newsletter or to download the demo or to request more information. Focus on a single task and tell the visitor in great detail why it would be good for the customer to complete that task. Of course, you can use different tasks on different pages of your site.

   Add user instructions to every task. The less your website visitors have to think about how to complete the task, the better.

5. Make it a risk-free experience for your customersEmphasize your respect of privacy and remove unnecessary fields from your sign-up forms. Avoid registration forms or make the forms as short as possible. The more fields a form has, the less people will fill it out.

   Offer money back guarantees and other guarantees that show your website visitors that it is risk-free to complete a task on your website. Always deliver on your promises!

6. Give search engines what they want while pleasing your website visitorsThe title and the major tag line on your web page should contain the main selling proposition of your website and one or two good keywords.

   When a searches sees your website in the search results, the title will show the searcher that the he has found a good match. The content on your web page should confirm and clarify this with more detail.

   Increasing the conversion rate of your website is an easy way to increase your revenue without increasing the number of website visitors. The more visitors of your website become customers, the more you will earn when your website is listed on Google’s first result page.

   If you need help in optimizing your website contact us at extreme web.

There are 7 primary strategies which will improve ranks of a website in search engines. The first strategy which the company needs to fulfill is in relation is to allocate approximately 30% of their total budget for SEO. The budget which is allocated for SEO should cover both ongoing expenses and on site costs. The company will have to pay for the optimisation online and they will also have to research the best keywords to use.

The next strategy which a company needs look at the locating the best developer who is aware of what needs to be done in relation to SEO and ecommerce. Its probably best to go for a company who has a good reputation and also strong experience related to ecommerce sites. Its also a good idea to locate a company who has the ability provide a range of services as this will save you time.

Its very important for the company to select the best ecommerce platform because this will enable the company to make use of the open sources. The best open source platforms include Joomla and OSCommerce. There are a number of benefits of using sites like these and the benefits include low site development costs, greater level of portability, vast amount of add ons and plugs in and also a wide community support base.

It is also a good idea to make use of the custom built platforms, as these are able to provide some of the best flexibility and customisation options, which are currently available. These customisation options will enable you to be separated from your competitors. The downside of these platforms is the high cost for development and also some search engine optimisation companies will find it difficult to work with this system.

Another strategy that is very useful is to look for a good service provider who works within the SEO world. Part of the planning for SEO is to select a SEO company who has a strong name and also experience within this sector. Its very important that the SEO company has the ability to work with the selected platform which you wish to use. The selected company should also feel comfortable using long tail SEO and content generation.

Another very useful strategy is to have the ability to recognise the competitors. In order to be successful you must have the ability to recognise the competitors of the business. When you starting out at first its more important to look at the local competitors. The search engine optimisation provider that you chose should have the ability to create the list of local competitors for the company. It is very important to remember that SEO companies are not magicians and the amount of money that you have available will greatly influence your performance within the world of SEO.

The final strategy that you should look at carefully is the content of the website. In the case of search engine optimisation the content on the website is very important.

Extreme web designers Sri Lanka specializes in e-commerce SEO and conversion optimization. For more information on e-commerce SEO services, visit www.extremewebdesigners.com or call us at +94773927028 for more information.

What is HTML5?

HTML5 is HTML’s latest major revision,which has a whole load of new cool features and exciting attributes.

For most of the HTML coders the understanding of these new cool features might be overwhelming and at first it might look unnecessary, but when you dig in deeper into a new and exciting list of features will open up, not for just HTML web developers and web designers but for web users as well..!

Below is a publication by Focus.com which is a infographic designed for the uninitiated to get a better understanding of HTML5 and to be a quick reference for web developers, you can view the infographic below (click the image for the source and to view it full-size).

[Source]

If you are thinking that spending thousands of dollars on your brick and mortar store will take your business to the next level, then you might be missing a big trick..!! the modern online customers are flocking from retail outlets to online ecommerce stores and this is where you can improve your sales and get better profits. The latest ecommerce technologies will assist you to be more competitive and help you to increase sales by driving online traffic to your website resulting in a good ROI.

Ecommerce solutions in Sri Lanka is an emerging trend and most of the physical retail stores are migrating to online ecommerce stores where their customers can browse through the internet and purchase products of their choice from home at their convenience.  This has totally redefined business strategies and forced companies to rethink their existing strategies. With an ever increasing business volume being generated through the Internet, the companies are waking up to a new opportunity which is knocking on their doors in the form of online business. Of course they realize that the first and foremost step towards this journey is developing an exceptional website which offers a common platform to integrate various technologies at one place.

Ecommerce has added a fun element in shopping and tries to simulate the effects of real shopping. The introduction of innovative concepts like shopping carts adds in a unique element to online shopping and makes it appear very real. However, integrating so many capabilities within a website is an involved process and requires a detailed understanding of various processes. A professional and in depth knowledge is important to ensure that your website meets the expectations of your customers.

To get your website an extra edge over rest of the competitors in Sri Lanka, Search Engine Optimization (SEO) services can also prove to be very effective. These services will ensure that your website ranks high on search engines which will provide higher volume of traffic. SEO services will make your website highly capable and take it to a higher level and take you to a broader international global market place.

Ecommerce offers various benefits over traditional mechanism which is helping it to grow in popularity. One of the most important benefits offered by ecommerce solutions is the reduced operational costs in terms of labor and paper work. It also allows you to reduce errors and achieve higher capabilities. Ecommerce solutions eliminate the need for spending huge amounts to set up brick and mortar infrastructure and just require you to develop an efficient website. Your website should be your most powerful point of communication for all your future business.

Extreme Web (Pvt) Ltd, provides you with end to end ecommerce solutions including web development, web designing, content management systems and offers various sophisticated software with a highly competent team to make sure that your website meets the expectations of your customers. You can visit us at www.extremewebdesigners.com for more information and feel free to contact us at 0094 112 5050 393 or 0094 7739 27028 for your Shopping Cart Website Development in Sri Lanka.

How do you get a sitemap? Its Simple. You can either code it yourself (protocol here), or use a XML Sitemap generator. There are tons of free generators and tons of software out there to buy. I personally use xml-sitemaps.com for my projects. I have them crawl my sites, save the document made, and then edit it using a text editor.

What is the benefit? Well, it gives a concise look at your website. It’s how you inform the search engine spiders what you consider important. Is your privacy policy that important? Probably not as much as your main product page.

Now you’ve made one, what to do now?

1. Put it in your main directory. Ex. http://www.mysite.com/sitemap.xml
2. Edit your Robots.txt to include it for all engines. Add a line in there like the one below
   Sitemap: http://www.example.com/sitemap.xml
3. Tell the engines about it directly.
   1.    Learn more about Webmaster Central Here.
   2.    Yahoo SiteExplorer
   3.    MSN/Live

Probably the single best resource to learn about sitemaps is Sitemaps.org. Their FAQs and Sitemap Protocol say just about everything you might need.

If you want professionals to get sitemaps configured and do some search engine optimization for your website conctact us at +94115050939 (Sri Lanka)

To be Search Engine friendly means that everything should be discoverable by search engines on your website. So in essence your SEO actually starts with the web design. This is one of the major mistakes most of the businesses make. They usually first seek a designer who may not be good in SEO knowledge and a much less expert. SEO friendly web Designs are essential which makes the foundation for a long term competitiveness of the website.

Having explained all of this we now know that interactive websites gets better results because of the visual stimulation of video, onsite tours, etc. so how can you make this work? Knowing that most of the search engines likes text and it is essential to be found the answer is to do both in a very precise balanced approach so that search engine spiders can be provided with what they are looking for while providing human beings the correct elements and content to get a positive response or conclusion.

First the fundamentals of Search engine optimization must be adhered to:

1. Search-Engine Friendly Pages – HTML; no Full Flash.
2. Unique Page Titles for every page – must be targeted on the most important keywords (requires keyword research).
3. Unique Meta Descriptions
4. Installation of Search Engine Friendly CMS (Content Management System) to form the basis for consistently adding and indexing new content.  We like WordPress and Joomla depending on the needs of the website.  Sometimes we use a combination within one domain to take advantage of unique advantages each has.
5. E-Commerce – critical selection of SEO Friendly E-Commerce software; this means SEO-friendly shopping cart structure that includes database functionality for unique product names, unique descriptions; all of which easily read by the search engines by conforming to search engine guidelines.  We have great success with OsCommerce and Virtue mart and  have used it to “save” certain E-Commerce websites from themselves due to obviously SEO unfriendly E-Commerce software.
6. Blog – Content Management System Selection for easy indexation by the search engines; any such system must be text-readable, include ample room for Titles, Descriptions, Tags, Social Media compatibility, RSS functionality, commenting-friendly.
7. Dynamic Site Map – automatically submits new site-map to Google every time new content is added to the site.

You should be aware that there is much more to SEO. These elements alone will not take you to the first page. However making your foundation strong keeps you in the game and makes you competitive towards success.

With solid SEO fundamentals in place, you now need to pay attention to web page interaction through optimal user interactivity.  After all, getting great ranks isn’t enough … you need visitors to convert.  There are countless methods and tools available to increase and optimize user engagement, interaction, and entertainment and ultimately reach both a logical and emotional conclusion towards taking the act of conversion.

Some of the SEO friendly tools that can be integrated into producing websites are:

1. Video Introduction – to grab and hold attention in those first few critical seconds.
2. Sliders – Moving slides of images and / or text that quickly deliver the value proposition to the visitor.
3. Engaging questionnaires or polls
4. Featured Articles and Press Releases
5. Animations
6. Special Offers
7. Knowledge base
8. Newsletter Sign-up

Marrying interactive web design with SEO is ultimately essential towards both driving traffic and driving conversions.  You can’t do one without the other and expect to be successful.

Looking for better conversions?  Better Traffic?  Contact us and let’s talk about it.  It’s a free initial consultation.

Basically there are two different types of sitemaps. a HTML page or a XML file. Generally the HTML sitemap is a single web page which allows visitors to see all the available pages on a website and usually it links to all those pages. The XML sitemap is used by search engine crawlers to find out how many pages are available and which have been updated recently. A XML sitemap is not meant for normal website visitors and it does not look pretty.

XML-Sitemaps is a free sitemap generator. Here you can index all your web pages and create a XML sitemap file which you can upload to your web server root directory. There is nothing to install. All you need to do is, use the XML-Sitemaps website and it will do all the hard work for you automatically.

4 Easy Steps for Creating a XML Sitemap

1. Go to XML-Sitemaps

2. Enter your full website URL. Choose your other options:

- Enter the frequency your website is usually updated from the drop-down list.
- Choose an option under ‘Last modification’. This is the time the URL was last modified.
- Leave the Priority at Automatic.

3. Click ‘Start’. Wait while your sitemap is being generated.

4. Click the link to download the .xml file.

Now you can upload the XML sitemap which you created (sitemap.xml file) to the main root directory of your web site and you can submit your sitemap URL to Google Webmaster Tools so that Google will index your site.

If you want to start a website that looks professional and is easy to administrate but simply do not have the time to learn how to build it yourself, using a blog publishing system is the perfect solution. Here are the top three reasons why:

1. The difference between regular web hosting and WordPress hosting is that normally what you get is a shared web site hosting deal, with some space on the host server to store your website files, a certain amount of bandwidth and possibly a free domain name registration. With WordPress hosting however, the host is aware of your limited time and programming interest thus offering pre-installable blog WordPress scripts. This will allow you to set up a WordPress blog onto your web hosting account without manual installation or configuration in a matter of minutes.

2. Another advantage with WordPress hosting is that it’s open source. With the wp-files in your server space you can easily access them, download them and edit such files as the CSS. This freedom you do not have if you are not self-hosted. You can get a blog hosted by WordPress.com but that will deprive you of all the design theme alternatives, plug-ins and other applicable features only available for self-hosted wp-bloggers.

3. You do not have to be a blogger to get WordPress hosting. WP is simply a user-friendly publishing system, used by many professional website owners. With a theme editor directly in the admin and addable plug-ins for just about any desire, WordPress is more than just a blogging tool. It’s a content management system that allows anybody with little time and know-how to administrate their website.

So, what are you waiting for? Time is of the essence, after all.

Also, if you are interested in designing a new website for you or your company, or just looking to implement your already existing website into a CMS, look no further. Our specialized services at ExtremeWeb can help you achieve just that.

If you wish to design, build and optimize your website by top professional designers and CMS specialist, please do not hesitate to contact Extreme Web Designers Sri Lanka on ++94115050939 or simply fill out the contact form and we will get back to you as soon as we can.

Advantages and Disadvantages with using Joomla

Joomla Pros

• Full fledged CMS
• More powerful and robust
• Admin Users and Password protected areas
• Much more than just articles
• SEO Friendly System with plug-ins

Joomla Cons

• Bigger learning curve
• Slower loading times
• Javascript and CSS can get bulky

Advantages and Disadvantages with using WordPress

WordPress Pros

• Excellent blogging software right out of the box
• SEO Friendly right out of the box
• Easier Installation
• Friendlier graphical user interface (GUI)
• Administrate articles, comments, and blogs easier
• Lightweight and easy to use

WordPress Cons

• Articles are more “bloggy” sorted by publich dates
• Limited on components / extensions
• Lightweight / limited on power
• Limited on Administration of other portions

Are you interested in designing a new website for you or your company? Or looking to implement your already existing website into a CMS? Then look no further. Our specialized services at ExtremeWeb can help you achieve just that.

If you wish to design, build and optimize your website by top professional designers and CMS specialista, please do not hesitate to contact us on ++94115050939 or simply fill out the contact form and we will get back to you as soon as we can.

These web-publishing systems are different from the databases in the sense that these can index text, audio clips, video clips, or images in a database. So Content Management Systems are one of the most significant ways a company can improve its website effectiveness, and simply being able to edit your own website without any HTML knowledge needed.

Joomla

Joomla is an open source solution for CMS (Content Management System) which helps you to build websites and powerful online applications. Joomla is easy to use and good for extensibility, thus making it the most popular website software available today. Best of all, Joomla is an open source solution that is freely available to everyone. It is extremely robust and there are a wide variety of extensions readily available for Joomla, which can be found at: Joomla Exensions.

WordPress

WordPress is one of the most popular open-source and free blogging software. WordPress is written in PHP using MySQL. Today, it has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people each day. We’ve found that WordPress works great with blogs, but lacks as a primary CMS (in our view) but it keeps improving day by day! A list of free themes, extensions, and plugins for WordPress can be found at: http://wordpress.org/extend/

Are you interested in designing a new website for you or your company? Or looking to implement your already existing website into a CMS? Then look no further. Our specialized services at ExtremeWeb can help you achieve just that.

If you wish to design, build and optimize your website by top professional designers and CMS specialist, please do not hesitate to contact Extreme Web Designers Sri Lanka on ++94115050939 or simply fill out the contact form and we will get back to you as soon as we can.