2010
01.12

In our second segmant on Hiring The Right SEO for your website article, we will discuss about a few guidelines that you should pay attention to closely.

While SEO’s can provide clients with valuable services, some unethical SEO’s have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate Google’s guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from their index. Here are some things to consider:

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• Be wary of SEO firms and web consultants or agencies that send you email out of the blue

Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.

• No one can guarantee a #1 ranking on Google

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

• Be careful if a company is secretive or won’t clearly explain what they intend to do

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.

• You should never have to link to an SEO

Avoid SEO’s that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.

Our specialized services at ExtremeWeb can help you to get to the top of the search results. We will help you by finding the best keywords for organic SEO and paid search marketing. We will also help you to optimize the content of your web pages for search engines, along with all aspects of successful link building and much more.

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