“Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you. With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index,” explains Google.

Because Google indexes are updated in real time, you will find new information much faster, may be in even a few seconds once it is posted..! Matt Cutts says that you’ll sometimes find web pages that weren’t indexed when you started typing your query. This is really incredible, even though it’s still very difficult to rank recent web pages.

If you want to find most recent web pages, click on “Past 24 Hours” or “Past Week” in Google Search right side menu (the screenshot shows Google’s old interface). You can even sort the results by date.

Why Yahoo appeals to the 50+ demographic:

• Yahoo is a old fashioned portal which is a gateway to all kind of different content on the internet.
• As a home page it has a good set up in advance for its users and do not require or push for customization.
• People who are over 50 years were “leading edge” internet users about 10 – 15 years ago set up a yahoo email account when Yahoo was THE dominant search engine at that time and they still use that same account today.
• In a research carried out by  Cowan & Co, revealed that 57% of respondents were visiting Yahoo home page because they go there to check their Yahoo mail. Yahoo’s engagement with users remains high; 64% of respondents go to Yahoo.com at least once per week. In addition, Yahoo Mail is still growing (although Gmail has a much greater share of new personal email accounts).
• People over 60 are more often using the Internet for community and entertainment they aren’t using the web to “search” for data and information to support their career.

Google: a dominant “search” engine and online toolbox

• Google is the dominant search engine which is taking over the market share with over 67.3% in December 2009 across all demographics.
• Google gives its primary focus on “search” finding the information and data people look for, most often for research, work or career development.
• Google has loads of customizable tools such as iGoogle, Google Docs, Gmail, Google Reader, Google Maps etc.
• In the same research by Cowan & Co cited above, they found that “79% of 22- to 25-year-olds use Google as their primary search engine, compared to 63% of total respondents. Google usage is skewed toward younger demographics, high-income households, users with college and graduate degrees, and mobile Internet users.”

Bing: uncertain waters yet strong possibilities for the 50+ demographic

• According to the Cowan & Co study, Bing was chosen as a primary search engine by just 1% of 18- to 25-year-olds and 4% of 26- to 34-year-olds. Bing’s highest penetration rate is in the 55-and-over demographic at 10%.
• About 40% of respondents are not aware of the Bing brand. They are simply finding the tool because it is the default search engine in Internet Explorer which as of December 2009 is still the browser of choice (or default) of 50% of Internet surfers. Older users are much more likely to stick with the default browser than to seek out alternative software.
• Even after the huge media-blitz by Microsoft to promote Bing (spending perhaps as much as $100 million), its market share dropped in December 2009 to 9.9% from a high of 10.7% the previous month.

The question is, even if Yahoo and Bing have a smaller piece of the pie, if their user base matches your customer base, you’ll want to make sure you have a presence in their text and image indexes, directories, and perhaps even paid search. There are specific tactics you will need to take to accomplish this. Extreme web search engine consultants Sri Lanka are ready to offer you the guidance and coaching you need – just get in touch!

Basically there are two different types of sitemaps. a HTML page or a XML file. Generally the HTML sitemap is a single web page which allows visitors to see all the available pages on a website and usually it links to all those pages. The XML sitemap is used by search engine crawlers to find out how many pages are available and which have been updated recently. A XML sitemap is not meant for normal website visitors and it does not look pretty.

XML-Sitemaps is a free sitemap generator. Here you can index all your web pages and create a XML sitemap file which you can upload to your web server root directory. There is nothing to install. All you need to do is, use the XML-Sitemaps website and it will do all the hard work for you automatically.

4 Easy Steps for Creating a XML Sitemap

1. Go to XML-Sitemaps

2. Enter your full website URL. Choose your other options:

- Enter the frequency your website is usually updated from the drop-down list.
- Choose an option under ‘Last modification’. This is the time the URL was last modified.
- Leave the Priority at Automatic.

3. Click ‘Start’. Wait while your sitemap is being generated.

4. Click the link to download the .xml file.

Now you can upload the XML sitemap which you created (sitemap.xml file) to the main root directory of your web site and you can submit your sitemap URL to Google Webmaster Tools so that Google will index your site.

Type a query into Google.com from either an Android device or the iPhone and Google will now spit out results based on your current or previously logged location. Search “muse” as Google did in its side-by-side screenshots above and you’ll see the most-often-sought terms in your area.

Hence, it isn’t exactly that Google has made its search suggestions any better at anticipating your intended query. More accurately, Google is relying on the hive mind to contextualize location-based searches.

Based on Google’s test, localized search suggestions will work best for businesses. To make sure you get the full impact, go into the Google.com home page settings from your mobile browser and turn on “save recent locations” and “allow use of device location.”

The Nexus One is priced at $529 when purchased directly from Google, or $179 from T-Mobile with a two-year contract. The Nexus One phone was designed by phone maker HTC under Google’s strict supervision. A few specs of the latest “Superphone” include:

• Android 2.1 operating system
• 3.7-inch display
• 1GHz Snapdragon processor from Qualcomm (very fast)
• 480 x 800 OLED display (for brilliant colors and deep contrast)
• 5-megapixel camera with LED flash
• Audio stereo Bluetooth
• Active noise cancellation using two microphones
• Live-action wallpaper that responds to your touch
• Google Maps navigation
• Improved Facebook integration

Google released an official statement regarding spam links

A few days back Google published an official statement regarding low quality links in the Google webmaster blog. Below are some main statements they made.

1. Linking is a big part in Google ranking algorithms, but it is just one factor out of many which is been considered. Other main factors are the web page content, site structure and the keyword densities in different web page elements.
2. If you have a high quality website and get links from many spam websites you should try to contact the spam website owners and request them to remove their links to your website. Google will not help you out with that.
3. If the spam website webmasters are not corporative, you don’t have to be worried.. you could just focus on the links which are under your control.
4. Google recommends that you should optimize the factors rather than influence indexing and ranking. We at extreme web analyze dozens of ranking factors which influence the position of your websites in the search results and advise you on how you have to change so that Google will list your website on top of its results page for target keywords.
5. If you want to make sure Google gets to know about the spam links and is valuing them appropriately, you could send a report to them through their spam report or paid links report forms.

What does this mean for the rankings of your website?

Low quality links coming to you are normally from low quality websites. These web sites normally have very low Google ranks and they cannot pass much ranking power to other websites. For this reason you must not think about it too much since it is out of your control. Better focus on the following:

• Create high quality web pages with a good website navigation and optimized web page content. Make sure that all web page elements contain the right information so that Google will list your website for the right keywords.
• Try to get high quality links to your website. The more high quality links your website has, the less impact have links from spammy websites.

Google regularly updates their Google Maps with data taken from Google Map Maker, but the changes are not taken immediately. To see the latest data from Google Map Maker add this layer to Google Maps.

Google Map Maker allows users to edit the maps for 174 countries because the maps licensed by Google aren’t detailed enough.

If you would like to add a Google Map feature in your website, contact our Google Map integration experts at extreme web design sri lanka.