Why is it important that Google can deal with synonyms?
Google targets to show the finest results for your search. To achieve this it’s very important that Google’s algorithms can understand the search keywords which you may use in the search query. One important factor of recognizing the words is to understand synonyms.

These are words which can have the same meaning, Example: “home” and “house”. People who are searching for “home improvement” might also be interested in websites which contains the keyword “house improvement”
But the issue is that some words can have many meanings. For example, “case” could mean “box” , “container” or it can mean “instance” , “occurrence” or example.

Google’s measurements show that synonyms affect 70 percent of user searches across the more than 100 languages Google supports.

What has changed?

According to the posting in Google’s official blog, Google has improved the way that they detect synonyms. For example, the algorithm can now find 20 possible meanings of the search term “GM”. GM can mean General Motors, George Mason in [gm university], gamemaster in [gm screen star wars], Gangadhar Meher in [gm college], general manager in [nba gm] and even gunners mate in [navy gm], etc.

Google also made a change to how the synonyms are displayed. The searched words and the synonyms are now displayed in bold in the search results. Web pages that contain only synonyms of the searched word can also be displayed in the search results.

Do you have to change your web pages?
If you have optimized your website as explained by our search engine optimization consultants and as explained then you don’t have to change anything. Here’s a reminder:

1. Think out of the box.
Don’t just use the technical terms that you use in your company. Think about the words that other people would use to describe your product. For example, don’t just use “rhinoplasty” but also “nose job” and “nose surgery”.
Our search engine consultants will help you to find the best keywords for your website.

2. Optimize different pages of your website for different keywords.
The more pages you optimize, the better. It is much better if one web page is highly relevant to one keyphrase than somewhat relevant to many keyphrases.

Don’t stuff a single page with keywords. The keywords should fit naturally in your web page content. Our consultants will help to find out where on your web pages you should use your keywords.

Different people use different words to find the same things. Use different ways to talk about your website topic and optimize as many pages as possible of your website.

1. Focus on writing convincing content for humans, rather for search engines.
2. Add meta description and keyword tags to each page.
3. Use relevant <title> tags on each page.
4. Use <h1>, <h2>, etc., tags instead of <font> tags for your site’s headlines.
5. Keep page content to a minimum, but make sure to still completely communicate a full idea. Longer content should be broken up into separate pages with “keyword-laced” title tags.
6. To find the most common search keywords for your topic, make use of NicheBOT or Wordtracker.
7. Ensure that your Web pages have correct HTML coding. Use a validation tool such as the W3C Markup Validation Service to check each page’s syntax.
8. Search engines tend to prefer sites with more than a handful of pages. If your site has fewer than 10 pages, add one Web page of content today. Even if it has more than 10, consider adding more: search engines love sites with regularly updated content.
9. Explore Google’s Webmaster Tools area. Create a sitemap and register it there.
10. Request one new link from a Web directory or other Web site related to your topic.

Are you interested in designing a new website for you or your company? Or looking to kick-start your campaign by optimizing your website for the most popular search engines? Then look no further. Our specialized services at ExtremeWeb can help you achieve just that.

If you wish to design and optimize your website by top professional designers and SEO specialists, please do not hesitate to contact us on ++94115050939 or simply fill out the contact form and we will get back to you as soon as we can.

The effect of different SEO tactics on the position of your website in the search results

When you target long keyword phrases that have little competition, the relative value of on-page web page optimization tends to be very high.

For example, if you want to be listed for the search term “plan cheap christmas holiday trips to sri lanka” it would be sufficient to optimize one of your web pages for that search term as the competition for that particular search term would not be high. Therefore, adding too many inbound links in order to get a high ranking for that search term would not be necessary.

Depending on the competitiveness for the targeted keyword, the effect of inbound links on the position of your website in the search results can also differ. This can be illustrated in the diagram below:

The importance of an SEO tactic is not the same as its relative effect on your search engine positions

Glancing at the diagram above might give you the slight illusion that web page optimization is not that important to get high rankings for very competitive keywords. However, this is not the case. The essential basis for high search engine rankings begins with optimizing the contents of your web page.

When you optimize a web page for a particular key phrase, the search engine will identify that the web page is relevant to that key phrase. If more than one web page has been optimized for that key phrase, then the web page which has the best inbound links will get the highest position in the search result.

For example, according to www.google.com, the website www.cnn.com has a total of 46,600. Although CNN.com has so many inbound links, they do not rank for the key phrase “plan cheap christmas holiday trips to sri lanka” because the website has not been optimized for that key phrase.

In order for you to get higher rankings for a key phrase, the first step is to optimize one of your web pages for that particular key phrase. Once that is done, your next step is to work on the links that point to the optimized web page to outrank other websites that have been optimized for that same key phrase.

Which tactic should you use for your website?

1. The best web page optimization tactic:

When you optimize your website, make sure that you optimize different pages of your website for different key phrases. Begin with less competitive keywords that have longer phrases, and then proceed with the more competitive keywords.

For example, start with the keywords “plan holiday in sri lanka”, “plan christmas holiday in sri lanka”, “plan vacation in sri lanka”, “christmas in sri lanka”, etc. When you have managed to get high rankings for many of these key phrases, Google will know that your website is relevant to the topic “holidays”.

As soon as Google knows that your website is relevant to the topic, it will be much easier to get high rankings for more competitive keywords such as “plan holidays” or even “holidays”.

The more pages of your website you optimize for different but related keywords, the better.

2. The best link building tactic:

Having more links than your competitors is not always necessary. What is necessary is that you have better links than them.

Always try to get links to your website that use the targeted key phrase as the link text (also known as anchor text) that point to the web page that has been optimized for that key phrase.

Instead of focusing on quantity, pay more attention to quality. Getting hundreds of links from a link nest will not help your website as much as a few dozen links from relevant web pages with authority would do.

If your website consists of both optimized web pages and good inbound links, then it will be much easier to outrank the other web pages which have only one factor.

Our specialized services at ExtremeWeb can help you to get to the top of the search results. We will help you by finding the best keywords for organic SEO and paid search marketing. We will also help you to optimize the content of your web pages for search engines, along with all aspects of successful link building and much more.

If you want to get professionals to optimize your web site contact us at ++94115050939 or simply fill out the contact form and we will get back to you.