The instruction below gives a clear idea of the importance to select the right keyword for SEO. By following the instructions you could make sure your profits are increased.

Finding the financial values of keywords

You can find the financial value of the keyword by starting a Google AdWords campaign and select the similar exact match. Then point the ad to the page on your website that is most applicable to the keyword.

Next Track the impressions and the conversion rate of the ad.  You can get useful data by tracking at least 500 clicks. With that particular data you can make a guess about a value of a visitor who finds your website through that keyword.

A concrete example

Your ad might have had 10,000 impressions during a week and 200 visitors have clicked the ad to visit your website.  6 of those who visited might have purchased products on your website and you would have a profit of $500.

The keyword has sent 200 visitors to your website and 6 of them have bought the products. As the clean profit is $500, the average of a single visitor who finds your website using the keyword is worth $2.50 to your company. (200 visitors created a profit of $500: $500/200 visitors = $2.50/visitor)

What does this mean for your search engine optimization campaigns?

The average position of a keyword has 40% of click-through rate (according to several studies).  In the above example the ad was displayed 10,000 times and while it was clicked 200 times, you would get 4,000 visitors visiting your site per week.

As the average visitor adds $2.50 to your profits (see above) you would earn $10,000 per week with that keyword.

That is $520,000 per year with a single keyword! That is why businesses love search engine optimization.

This sounds unbelievable but search engine optimization makes it possible. It’s simple maths and it really works.

Our search engine optimization consultants can help you with both. If you need any help fill in our contact form and we will get in touch with you for a free consultation or call us at 0094-11-5050-939

If you are thinking that spending thousands of dollars on your brick and mortar store will take your business to the next level, then you might be missing a big trick..!! the modern online customers are flocking from retail outlets to online ecommerce stores and this is where you can improve your sales and get better profits. The latest ecommerce technologies will assist you to be more competitive and help you to increase sales by driving online traffic to your website resulting in a good ROI.

Ecommerce solutions in Sri Lanka is an emerging trend and most of the physical retail stores are migrating to online ecommerce stores where their customers can browse through the internet and purchase products of their choice from home at their convenience.  This has totally redefined business strategies and forced companies to rethink their existing strategies. With an ever increasing business volume being generated through the Internet, the companies are waking up to a new opportunity which is knocking on their doors in the form of online business. Of course they realize that the first and foremost step towards this journey is developing an exceptional website which offers a common platform to integrate various technologies at one place.

Ecommerce has added a fun element in shopping and tries to simulate the effects of real shopping. The introduction of innovative concepts like shopping carts adds in a unique element to online shopping and makes it appear very real. However, integrating so many capabilities within a website is an involved process and requires a detailed understanding of various processes. A professional and in depth knowledge is important to ensure that your website meets the expectations of your customers.

To get your website an extra edge over rest of the competitors in Sri Lanka, Search Engine Optimization (SEO) services can also prove to be very effective. These services will ensure that your website ranks high on search engines which will provide higher volume of traffic. SEO services will make your website highly capable and take it to a higher level and take you to a broader international global market place.

Ecommerce offers various benefits over traditional mechanism which is helping it to grow in popularity. One of the most important benefits offered by ecommerce solutions is the reduced operational costs in terms of labor and paper work. It also allows you to reduce errors and achieve higher capabilities. Ecommerce solutions eliminate the need for spending huge amounts to set up brick and mortar infrastructure and just require you to develop an efficient website. Your website should be your most powerful point of communication for all your future business.

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