If you already have a Website that subscribes to Google and SEO best practices, then there probably isn’t a lot you’ll have to tweak.

Here are some steps you can take to make sure that you’re Website is primed to get good results under Caffeine:

1. Eliminate all spam elements from your Website: Any part of your Website that could conceivably be considered spám will likely have a negative effect on your search engine optimization and placement efforts. Spam elements include Website text that’s the same color as the background, Website cloaking, and automated linking.

2. Reevaluate your Website design and structure: Make sure your Website looks great and is user-friendly. Users should be able to easily navigate through the Website and search engines should be able to understand and categorize a Web page just by reading its title and meta tags.

3. Get links from social bookmark and other social media sites: Links from social bookmark sites like Digg and Delicious are already important to gaining good search engine optimization and placement. The importance of links from these types of sites is likely to incréase under Caffeine.

4. Check your Website links: Make sure that you aren’t linking to any Websites that could potentially be labeled as spammers. Having a selection of quality links is far better than gathering as many links as possible.

By following the above tips and tricks, your Website should have no problem adjusting to Google’s new search engine. And you’ll have a crucial advantage when it comes to getting great search engine optimization and placement results.

If you would like to get professional search engine optimization consultants to optimize your website contact us at info@extremewebdesigners.com or call us at 0094-11-5050-939

Extreme Web Design Sri Lanka

If you are thinking that spending thousands of dollars on your brick and mortar store will take your business to the next level, then you might be missing a big trick..!! the modern online customers are flocking from retail outlets to online ecommerce stores and this is where you can improve your sales and get better profits. The latest ecommerce technologies will assist you to be more competitive and help you to increase sales by driving online traffic to your website resulting in a good ROI.

Ecommerce solutions in Sri Lanka is an emerging trend and most of the physical retail stores are migrating to online ecommerce stores where their customers can browse through the internet and purchase products of their choice from home at their convenience.  This has totally redefined business strategies and forced companies to rethink their existing strategies. With an ever increasing business volume being generated through the Internet, the companies are waking up to a new opportunity which is knocking on their doors in the form of online business. Of course they realize that the first and foremost step towards this journey is developing an exceptional website which offers a common platform to integrate various technologies at one place.

Ecommerce has added a fun element in shopping and tries to simulate the effects of real shopping. The introduction of innovative concepts like shopping carts adds in a unique element to online shopping and makes it appear very real. However, integrating so many capabilities within a website is an involved process and requires a detailed understanding of various processes. A professional and in depth knowledge is important to ensure that your website meets the expectations of your customers.

To get your website an extra edge over rest of the competitors in Sri Lanka, Search Engine Optimization (SEO) services can also prove to be very effective. These services will ensure that your website ranks high on search engines which will provide higher volume of traffic. SEO services will make your website highly capable and take it to a higher level and take you to a broader international global market place.

Ecommerce offers various benefits over traditional mechanism which is helping it to grow in popularity. One of the most important benefits offered by ecommerce solutions is the reduced operational costs in terms of labor and paper work. It also allows you to reduce errors and achieve higher capabilities. Ecommerce solutions eliminate the need for spending huge amounts to set up brick and mortar infrastructure and just require you to develop an efficient website. Your website should be your most powerful point of communication for all your future business.

Extreme Web (Pvt) Ltd, provides you with end to end ecommerce solutions including web development, web designing, content management systems and offers various sophisticated software with a highly competent team to make sure that your website meets the expectations of your customers. You can visit us at www.extremewebdesigners.com for more information and feel free to contact us at 0094 112 5050 393 or 0094 7739 27028 for your Shopping Cart Website Development in Sri Lanka.

Why Yahoo appeals to the 50+ demographic:

• Yahoo is a old fashioned portal which is a gateway to all kind of different content on the internet.
• As a home page it has a good set up in advance for its users and do not require or push for customization.
• People who are over 50 years were “leading edge” internet users about 10 – 15 years ago set up a yahoo email account when Yahoo was THE dominant search engine at that time and they still use that same account today.
• In a research carried out by  Cowan & Co, revealed that 57% of respondents were visiting Yahoo home page because they go there to check their Yahoo mail. Yahoo’s engagement with users remains high; 64% of respondents go to Yahoo.com at least once per week. In addition, Yahoo Mail is still growing (although Gmail has a much greater share of new personal email accounts).
• People over 60 are more often using the Internet for community and entertainment they aren’t using the web to “search” for data and information to support their career.

Google: a dominant “search” engine and online toolbox

• Google is the dominant search engine which is taking over the market share with over 67.3% in December 2009 across all demographics.
• Google gives its primary focus on “search” finding the information and data people look for, most often for research, work or career development.
• Google has loads of customizable tools such as iGoogle, Google Docs, Gmail, Google Reader, Google Maps etc.
• In the same research by Cowan & Co cited above, they found that “79% of 22- to 25-year-olds use Google as their primary search engine, compared to 63% of total respondents. Google usage is skewed toward younger demographics, high-income households, users with college and graduate degrees, and mobile Internet users.”

Bing: uncertain waters yet strong possibilities for the 50+ demographic

• According to the Cowan & Co study, Bing was chosen as a primary search engine by just 1% of 18- to 25-year-olds and 4% of 26- to 34-year-olds. Bing’s highest penetration rate is in the 55-and-over demographic at 10%.
• About 40% of respondents are not aware of the Bing brand. They are simply finding the tool because it is the default search engine in Internet Explorer which as of December 2009 is still the browser of choice (or default) of 50% of Internet surfers. Older users are much more likely to stick with the default browser than to seek out alternative software.
• Even after the huge media-blitz by Microsoft to promote Bing (spending perhaps as much as $100 million), its market share dropped in December 2009 to 9.9% from a high of 10.7% the previous month.

The question is, even if Yahoo and Bing have a smaller piece of the pie, if their user base matches your customer base, you’ll want to make sure you have a presence in their text and image indexes, directories, and perhaps even paid search. There are specific tactics you will need to take to accomplish this. Extreme web search engine consultants Sri Lanka are ready to offer you the guidance and coaching you need – just get in touch!

Why is it important that Google can deal with synonyms?
Google targets to show the finest results for your search. To achieve this it’s very important that Google’s algorithms can understand the search keywords which you may use in the search query. One important factor of recognizing the words is to understand synonyms.

These are words which can have the same meaning, Example: “home” and “house”. People who are searching for “home improvement” might also be interested in websites which contains the keyword “house improvement”
But the issue is that some words can have many meanings. For example, “case” could mean “box” , “container” or it can mean “instance” , “occurrence” or example.

Google’s measurements show that synonyms affect 70 percent of user searches across the more than 100 languages Google supports.

What has changed?

According to the posting in Google’s official blog, Google has improved the way that they detect synonyms. For example, the algorithm can now find 20 possible meanings of the search term “GM”. GM can mean General Motors, George Mason in [gm university], gamemaster in [gm screen star wars], Gangadhar Meher in [gm college], general manager in [nba gm] and even gunners mate in [navy gm], etc.

Google also made a change to how the synonyms are displayed. The searched words and the synonyms are now displayed in bold in the search results. Web pages that contain only synonyms of the searched word can also be displayed in the search results.

Do you have to change your web pages?
If you have optimized your website as explained by our search engine optimization consultants and as explained then you don’t have to change anything. Here’s a reminder:

1. Think out of the box.
Don’t just use the technical terms that you use in your company. Think about the words that other people would use to describe your product. For example, don’t just use “rhinoplasty” but also “nose job” and “nose surgery”.
Our search engine consultants will help you to find the best keywords for your website.

2. Optimize different pages of your website for different keywords.
The more pages you optimize, the better. It is much better if one web page is highly relevant to one keyphrase than somewhat relevant to many keyphrases.

Don’t stuff a single page with keywords. The keywords should fit naturally in your web page content. Our consultants will help to find out where on your web pages you should use your keywords.

Different people use different words to find the same things. Use different ways to talk about your website topic and optimize as many pages as possible of your website.

There are various resources and tools to help you find what people are currently searching, buying, and doing. You can use these methods for not only improving your site so that it comes up better in searches if you optimize your website for targeted keywords, but you can also use it to come up with the most searched for topics, thus increasing the potential traffic to your website.

Using Google Trends

With Google Trends, you can find the latest searches for each day. For each search term you enter, Google Trends will analyze a portion of Google web searches for that particular term you entered, relative to the total number of searches performed on Google over a period of time. It then shows you a graph with the results (known as the Search-Volume graph).

Top cities, regions, and languages in which people performed searches for that search term you entered can also be found just below the Search-Volume graph.

Hot Trends; another feature of Google Trends shows the most current search terms which people search for on Google today. Instead of showing the overall most popular search terms, Hot Trends displays searches that have suddenly grown in popularity.

Related search terms, a Search-Volume graph, and a list of top cities will be shown for each search. News, blogs, and various web results will also be displayed to help you understand as to the reasons for a search to appear on the Hot Trends list today. While Hot Trends is updated on an hourly basis, you can also make use of it to see what the Hot Trends were for a particular date in the past.

•  Choose wisely

While you consider whether to go with an SEO, you may want to do some research on the industry. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO. While Google doesn’t comment on specific companies, they’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. So be careful.

• Be sure to understand where the money goes

While Google never sells better ranking in their search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEO’s will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because their advertising is clearly labeled and separated from their search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.

• What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor’s domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

• What are some other things to look out for?

Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

• owns shadow domains
• puts links to their other clients on doorway pages
• offers to sell keywords in the address bar
• doesn’t distinguish between actual search results and ads that appear on search results pages
• guarantees ranking, but only on obscure, long keyword phrases you would get anyway
• operates with multiple aliases or falsified WHOIS info
• gets traffic from “fake” search engines, spyware, or scumware
• has had domains removed from Google’s index or is not itself listed in Google

Not sure which SEO agent to trust anymore? Are you on the look out for Professional, Industry recognized SEO specialists? Then look no further. Our specialized services at ExtremeWeb can help you to get to the top of the search results. We will help you by finding the best keywords for organic SEO and paid search marketing. We will also help you to optimize the content of your web pages for search engines, along with all aspects of successful link building and much more.

While SEO’s can provide clients with valuable services, some unethical SEO’s have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate Google’s guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from their index. Here are some things to consider:

• Be wary of SEO firms and web consultants or agencies that send you email out of the blue

Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.

• No one can guarantee a #1 ranking on Google

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

• Be careful if a company is secretive or won’t clearly explain what they intend to do

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.

• You should never have to link to an SEO

Avoid SEO’s that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.

Our specialized services at ExtremeWeb can help you to get to the top of the search results. We will help you by finding the best keywords for organic SEO and paid search marketing. We will also help you to optimize the content of your web pages for search engines, along with all aspects of successful link building and much more.

•    Review of your site content or structure
•    Technical advice on website development (hosting, redirects, error pages, use of JavaScript).
•    Content development
•    Management of online business development campaigns
•    Keyword research
•    SEO training
•    Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading “Sponsored Links”) as well. Advertising with Google won’t have any effect on your site’s presence in their search results. Google does not accept money to include or rank sites in their search results, and it costs nothing to appear in their organic search results either.

Before you begin your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Some useful questions to ask an SEO include:
•    Can you show me examples of your previous work and share some success stories?
•    Do you follow the Google Webmaster Guidelines?
•    Do you offer any online marketing services or advice to complement your organic search business?
•    What kind of results do you expect to see, and in what timeframe? How do you measure your success?
•    What’s your experience in my industry?
•    What’s your experience in my country/city?
•    What’s your experience developing international sites?
•    What are your most important SEO techniques?
•    How long have you been in business?

•    How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

Our specialized services at ExtremeWeb can help you to get to the top of the search results. We will help you by finding the best keywords for organic SEO and paid search marketing. We will also help you to optimize the content of your web pages for search engines, along with all aspects of successful link building and much more.

There are thousands of search engines out there, but arguably only two of them will bring you most of the traffic. They are Google and Yahoo. Focus your attention on the engines that will bring you the most visitors first and work your way down.

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

6. Do not link to link-farms or other search engine unfriendly neighborhoods.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

Are you interested in designing a new website for you or your company? Or looking to kick-start your campaign by optimizing your website for the most popular search engines? Then look no further. Our specialized services at ExtremeWeb can help you achieve just that.

If you wish to design and optimize your website by top professional designers and SEO specialists, please do not hesitate to contact us on ++94115050939 or simply fill out the contact form and we will get back to you as soon as we can.

1. Focus on writing convincing content for humans, rather for search engines.
2. Add meta description and keyword tags to each page.
3. Use relevant <title> tags on each page.
4. Use <h1>, <h2>, etc., tags instead of <font> tags for your site’s headlines.
5. Keep page content to a minimum, but make sure to still completely communicate a full idea. Longer content should be broken up into separate pages with “keyword-laced” title tags.
6. To find the most common search keywords for your topic, make use of NicheBOT or Wordtracker.
7. Ensure that your Web pages have correct HTML coding. Use a validation tool such as the W3C Markup Validation Service to check each page’s syntax.
8. Search engines tend to prefer sites with more than a handful of pages. If your site has fewer than 10 pages, add one Web page of content today. Even if it has more than 10, consider adding more: search engines love sites with regularly updated content.
9. Explore Google’s Webmaster Tools area. Create a sitemap and register it there.
10. Request one new link from a Web directory or other Web site related to your topic.

Are you interested in designing a new website for you or your company? Or looking to kick-start your campaign by optimizing your website for the most popular search engines? Then look no further. Our specialized services at ExtremeWeb can help you achieve just that.

If you wish to design and optimize your website by top professional designers and SEO specialists, please do not hesitate to contact us on ++94115050939 or simply fill out the contact form and we will get back to you as soon as we can.