• Make sure each page in your website has something valuable to offer.
• Don’t distract your visitors with blinking or scrolling text, animated GIFs, or auto-loading sound.
• Don’t annoy your visitors with pop-up windows.
• Don’t use image backgrounds.
• Put some thought into organization. (Make it easy to find stuff)
• Minimize clicking!
• Include a way to get back to the home page, on every page.
• Include a menu on every page.
• Don’t use frames.
• Compress your image files.
• Don’t let flashy multimedia ruin your site.
• Use contrasting colors or simple backgrounds to make your text easy to read.
• Make the text large enough to read.
• Increase the line spacing (leading) to improve readability.
• Don’t type more than a few words in ALL CAPS.
• Never use more than one exclamation point!
• Don’t underline words if they’re not links.
• Explain what you’re linking to.
• Don’t open internal links in a new window.
• Use descriptive link text.
• Put your contact info, or a link to it, on the top and/or bottom of every page.
• Remove dead external links periodically.
• Include a “Last Modified” date on the top or bottom of your pages.
• Don’t steal content.
• Don’t hotlink to other sites’ images or MP3′s.

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