2009
11.26

Being listed with the right image for the right search term can bring the right visitors to your website. By taking a closer look at Google Image Search, we have listed below a few tips that could help you to get your images on Google’s first results page.

Why images can help you to get more visitors

Depending on your search query, Google displays several images along with the normal search results. For example, if you performed a search for the term “Graphic Design”, Google will display the search results of your query as shown below:

Google Image Search

The images can be found either at the top or in between other search results, and they will be linked to their respective web pages. For examples, if you were to click on one of those images, you will be taken to the web page which shows that particular image.

How to optimize your images so that they can be found

If you are maintaining a website about graphic designing, wouldn’t it be great if an image from your website was listed on top of the normal search results? Your website will attract more visitors, whilst increasing the popularity of your site.

There are a few steps you can take to improve the position of your images in Google Image Search:

Read More >>

2009
11.25

Listed below are some important and useful tips for designing a professional and high quality web site:

web_design

Clean Layout Design: A clean layout that uses a lot of white space will enhance your site’s looks. Try to keep the focus on your content; you can make use of Dreamweaver templates for this. Also, remember to use fonts that will be available on all computers to prevent your site from looking awkward.

Read our article on “Motivation for web designers”.

Nice and Easy Navigation: Navigation of links on your site will play a big role in determining the how long your visitor would stay and explore your website. A general area you should focus on, is to understand what exactly is it that visitors do as soon as they open your site? In most cases, they would probably read the content of the present page and then look around to find any other page that interests them.

Optimum Load Time: Make sure your load time is low. For this you must:

  1. Minimize Graphics, Flash and scripts: As they greatly increase your file size.
  2. Optimize your HTML & script code: Make sure that your site doesn’t have any unwanted tags or unused scripts.
  3. Use Server Side Include (SSI) files where ever possible. Once the SSI files are called from the web server, they reside in its cache so on subsequent requests they load faster.

Read More >>

2009
11.23

Even today, global Search Engine Optimization continues to be an unexploited arena for many international brands. Reports from Oban Multilingual suggest that over 70% of all internet search queries are not in English.

SEO Stratergy

Therefore, it is imperative that you keep yourself updated with the latest SEO strategies if you wish to stay ahead of the rest. Below are some of the international SEO best strategies and tips for global search engine optimization which we have gathered for your reference:

1. Use Local Domain extensions
The most effective strategy for international SEO is yet the most obvious one. For example, if you are trying to optimize your website for Google.lk and your domain has a .lk extension, you will have a great advantage. In addition to the domain extension, Google might also look at the IP address location of your server, in order to determine the geographical relevance of your website.

2. Translation alone is not sufficient
A lot of people assume that a word-for-word Google translation of existing website content will result in a high ranking on international SERP’s. However, those who have read a word-for-word translation from another language to English realize that this is not a very feasible idea. Although this technique might get you into the SERP’s, chances are of you converting your visitors into customers are slim to none.

3. Get links from International Domains
For example, if your website consisted of a good variety of incoming links from many domain extensions (.ca, .fr, .co.uk, .cn), Google will then start to identify your website on the non-US versions of Google.

Read More >>

2009
11.20

The types of tactics you need to employ will depend on the keywords for which you want to achieve high rankings. Keywords with less competition require different tactics when compared to keywords with high competition.

The effect of different SEO tactics on the position of your website in the search results

When you target long keyword phrases that have little competition, the relative value of on-page web page optimization tends to be very high.

For example, if you want to be listed for the search term “plan cheap christmas holiday trips to sri lanka” it would be sufficient to optimize one of your web pages for that search term as the competition for that particular search term would not be high. Therefore, adding too many inbound links in order to get a high ranking for that search term would not be necessary.

Depending on the competitiveness for the targeted keyword, the effect of inbound links on the position of your website in the search results can also differ. This can be illustrated in the diagram below:

diagram 1

Read More >>