Even today, global Search Engine Optimization continues to be an unexploited arena for many international brands. Reports from Oban Multilingual suggest that over 70% of all internet search queries are not in English.

SEO Stratergy

Therefore, it is imperative that you keep yourself updated with the latest SEO strategies if you wish to stay ahead of the rest. Below are some of the international SEO best strategies and tips for global search engine optimization which we have gathered for your reference:

1. Use Local Domain extensions
The most effective strategy for international SEO is yet the most obvious one. For example, if you are trying to optimize your website for Google.lk and your domain has a .lk extension, you will have a great advantage. In addition to the domain extension, Google might also look at the IP address location of your server, in order to determine the geographical relevance of your website.

2. Translation alone is not sufficient
A lot of people assume that a word-for-word Google translation of existing website content will result in a high ranking on international SERP’s. However, those who have read a word-for-word translation from another language to English realize that this is not a very feasible idea. Although this technique might get you into the SERP’s, chances are of you converting your visitors into customers are slim to none.

3. Get links from International Domains
For example, if your website consisted of a good variety of incoming links from many domain extensions (.ca, .fr, .co.uk, .cn), Google will then start to identify your website on the non-US versions of Google.