Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. It is imperative that you research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other consultants provide useful services for website owners, which include:

•    Review of your site content or structure
•    Technical advice on website development (hosting, redirects, error pages, use of JavaScript).
•    Content development
•    Management of online business development campaigns
•    Keyword research
•    SEO training
•    Expertise in specific markets and geographies.


Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading “Sponsored Links”) as well. Advertising with Google won’t have any effect on your site’s presence in their search results. Google does not accept money to include or rank sites in their search results, and it costs nothing to appear in their organic search results either.