2010
06.24

There are loads of SEO companies out there who are capable of providing strategies to improve rankings of web sites. These sites usually have less then 20 web pages and they will feature a small scope of selected keywords. Ecommerce SEO requires a lot of proper planning and resources in order to become top ranked in search engines.

There are 7 primary strategies which will improve ranks of a website in search engines. The first strategy which the company needs to fulfill is in relation is to allocate approximately 30% of their total budget for SEO. The budget which is allocated for SEO should cover both ongoing expenses and on site costs. The company will have to pay for the optimisation online and they will also have to research the best keywords to use.

The next strategy which a company needs look at the locating the best developer who is aware of what needs to be done in relation to SEO and ecommerce. Its probably best to go for a company who has a good reputation and also strong experience related to ecommerce sites. Its also a good idea to locate a company who has the ability provide a range of services as this will save you time.

Its very important for the company to select the best ecommerce platform because this will enable the company to make use of the open sources. The best open source platforms include Joomla and OSCommerce. There are a number of benefits of using sites like these and the benefits include low site development costs, greater level of portability, vast amount of add ons and plugs in and also a wide community support base.

It is also a good idea to make use of the custom built platforms, as these are able to provide some of the best flexibility and customisation options, which are currently available. These customisation options will enable you to be separated from your competitors. The downside of these platforms is the high cost for development and also some search engine optimisation companies will find it difficult to work with this system.

Another strategy that is very useful is to look for a good service provider who works within the SEO world. Part of the planning for SEO is to select a SEO company who has a strong name and also experience within this sector. Its very important that the SEO company has the ability to work with the selected platform which you wish to use. The selected company should also feel comfortable using long tail SEO and content generation.

Another very useful strategy is to have the ability to recognise the competitors. In order to be successful you must have the ability to recognise the competitors of the business. When you starting out at first its more important to look at the local competitors. The search engine optimisation provider that you chose should have the ability to create the list of local competitors for the company. It is very important to remember that SEO companies are not magicians and the amount of money that you have available will greatly influence your performance within the world of SEO.

The final strategy that you should look at carefully is the content of the website. In the case of search engine optimisation the content on the website is very important.

Extreme web designers Sri Lanka specializes in e-commerce SEO and conversion optimization. For more information on e-commerce SEO services, visit www.extremewebdesigners.com or call us at +94773927028 for more information.

2010
06.23

“Advertising generally works to reinforce consumer trends rather than initiating them”


This quote becomes very contradictory in its own way when it comes to the web design world. New trends hold a lot of importance when it comes to making new structures, layouts, designs and even for a single graphic to a website.

Technology changes every day with each click of the mouse. Every day at every single click a brand new trend or new technology emerges which changes web design trends. It undergoes a continuous and a very fast speed.

The web world of designs is going more humane, aesthetic, and functional in appeal. As the web industry is fickle, more and more designs trends are on their full pace. Sole web presence doesn’t really work. Incorporation of interactive and attractive designs in a website was, is and will always remain important and thus won’t hamper the new emerging trends.

The best way to communicate any idea in the world of web design is a good and a subtle straight-forward design. And it acts as an icing on the cake, when a website is launched with a creative and unique layouts. It does not stop at having a great content, the entire layout and how it has been structured, decides its readability and influence on the reader.

More and more effort is being put to take inspiration from the print world, which is accompanied by headlines, quotations, multi-column text, highlighted quotations, and indented text, supporting imagery, side notes and footnotes.

Print material ought to have a high impact on the readers keeping in mind that it should not dominate the informative part that is, the content of the website. We have tried and made an attempt to incorporate all the latest trends in web designs in the year 2010 with from especially print sources in this gleaming world of creativity.

Read More >>

2010
06.11

Everyone has heard of HTML (HyperText Markup Language), it is a simple web programming language to learn and create web sites. This explanation is clear to a point that no one will dispute it. but now comes HTML5 to rock the boat a little bit and that description is both vague and very far from the point.

What is HTML5?

HTML5 is HTML’s latest major revision,which has a whole load of new cool features and exciting attributes.

For most of the HTML coders the understanding of these new cool features might be overwhelming and at first it might look unnecessary, but when you dig in deeper into a new and exciting list of features will open up, not for just HTML web developers and web designers but for web users as well..!

Below is a publication by Focus.com which is a infographic designed for the uninitiated to get a better understanding of HTML5 and to be a quick reference for web developers, you can view the infographic below (click the image for the source and to view it full-size).

HTML5[Source]

2010
06.09

Google started to show a special OneBox for the FIFA World Cup, the international football tournament that will start Friday in South Africa. If you search for “world cup“, you can see a list of the teams and the upcoming matches.

Google's Special Results for the Football World Cup

2010
06.08

A few days back Google announced that a new indexing system called Caffeine is live.The target is to find new fresh content faster and index web pages faster and to update indexes in real time.

“Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you. With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index,” explains Google.

Because Google indexes are updated in real time, you will find new information much faster, may be in even a few seconds once it is posted..! Matt Cutts says that you’ll sometimes find web pages that weren’t indexed when you started typing your query. This is really incredible, even though it’s still very difficult to rank recent web pages.

If you want to find most recent web pages, click on “Past 24 Hours” or “Past Week” in Google Search right side menu (the screenshot shows Google’s old interface). You can even sort the results by date.

Google Caffeine: Indexing the Web Faster

2010
06.07

Below are some really important web design tips which every web site should follow. If your website is designed according to the tips below it is guaranteed that your visitors will have a very good first impression of your web site.

  1. Fast Loading web site designs – this is the most important #1 tip which every website should have. You might design a web site that looks fabulous but only a very few visitors are going to see it if it takes a long time to load..!! your web designs should be properly optimized for the web and should not take more than 10 – 15 seconds to load completely. Remember that even though you might have a great design but only a very few people are going to see it if it takes long to load.
  2. Clear Navigation – once a visitor has come to your web site you need them to click and go inside to view more pages and convert a goal. To do this you need to have a very clear and easy navigation. Make sure that all your important links are at very visible/prominent places. Most effective is the top right of the screen, this is where a visitor first looks at. Make use of menus on the right and left side of your design. Try to link many pages as possible. Let your important information be accessible from all parts of your website navigation. You may never know what a visitor may be interested in. try to use the footer area for important links.
  3. All Resolutions – there are many computers using different kinds of resolutions. They range from 800 x 600 to 1440 x 900 and go even higher. Your target is to design your web site for all these resolutions much as possible. The best way to do this is to design your site in terms of percentage instead of pixels.
  4. Browser Compatibility – make sure that your website is browser compatible. Your website should look the same in browsers like Internet Explorer, Firefox, Safari & Google Chrome since they are widely used. Do not stop testing your design just because it looks great on Firefox. Usually IE gives problems and needs a few bug fixes specially when you are doing advanced HTML websites. But these problems are usually fixed easily once found.
  5. Readable and professional looking fonts – we do not have to ask you, how many times you might have clicked out of a website because it used fonts like Comic Sans and the colour was bright green or pink..! just by looking at the font you know that the site is not professional. Do not use fonts like comic sans and any other similar fancy fonts which might not be available on most computers. If the font you chose is not available on the visitors computer then the website will use the default font of that computer which will look much worse and terrible. So try to use common and professional web standard fonts when designing your websites. The most popular fonts are Arial, Verdana & Calibri.
  6. Minimize the use of images – Simple designs are the most effective for web. Keep your web site neat and simple. Do not clutter the pages with bulky images which might slow down the loading time. Visitors are more interested in content rather than design.
  7. Use of white space – try not to clutter your design with too many images, big fonts and backgrounds. Keep it simple and minimize the use of images and keep a lot of white space which will make it more readable. White space will give your website a sense of spaciousness and overall tidiness.
  8. Check for broken links – you should always cross check for broken links before updating your website to the web server. In Dreamweaver you can do a link check for broken links by right clicking any file in the site files window and clicking on check links for entire site. If you do not have this feature you need to upload your site and validate it with W3C Link Checker.

We hope these few web design tips were useful for you, if you want to design a professional website please feel free to contact us at extreme web design sri lanka. Tel 0094 112 5050939