2010
10.15

SEO also known as Search Engine Optimization holds the popularity for enabling webmasters to get a vast return of reserves.  A high grade of the correct keyword in it has a huge impact on your profits.

The instruction below gives a clear idea of the importance to select the right keyword for SEO. By following the instructions you could make sure your profits are increased.

Finding the financial values of keywords

You can find the financial value of the keyword by starting a Google AdWords campaign and select the similar exact match. Then point the ad to the page on your website that is most applicable to the keyword.

Next Track the impressions and the conversion rate of the ad.  You can get useful data by tracking at least 500 clicks. With that particular data you can make a guess about a value of a visitor who finds your website through that keyword.

A concrete example

Your ad might have had 10,000 impressions during a week and 200 visitors have clicked the ad to visit your website.  6 of those who visited might have purchased products on your website and you would have a profit of $500.

The keyword has sent 200 visitors to your website and 6 of them have bought the products. As the clean profit is $500, the average of a single visitor who finds your website using the keyword is worth $2.50 to your company. (200 visitors created a profit of $500: $500/200 visitors = $2.50/visitor)

What does this mean for your search engine optimization campaigns?

The average position of a keyword has 40% of click-through rate (according to several studies).  In the above example the ad was displayed 10,000 times and while it was clicked 200 times, you would get 4,000 visitors visiting your site per week.

As the average visitor adds $2.50 to your profits (see above) you would earn $10,000 per week with that keyword.

That is $520,000 per year with a single keyword! That is why businesses love search engine optimization.

This sounds unbelievable but search engine optimization makes it possible. It’s simple maths and it really works.

Our search engine optimization consultants can help you with both. If you need any help fill in our contact form and we will get in touch with you for a free consultation or call us at 0094-11-5050-939

2010
10.03

Latent semantic indexing (LSI) is a method which all major search engines use. Do you think that your website has taken this into consideration? How does it effect the ranking of your web pages in Search Engines such as Google?

What is latent semantic indexing?

LSI is the way search engines such as Google, Yahoo and Bing associate your website with certain terms to concepts when indexing your website. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf.

To find out what keywords are related to a certain keyword, type in a  keyword and add a tilde in front of it. Then Google will mark the related keywords in bold text in the search results page returned. It seems that Google finds the word “Nokia” related to “phone”.

How can Google match keywords with certain concepts?

Google has billions of web pages in its index. If Google finds that many web pages contain both the word Paris and the word Hilton then Google might assume that these keywords are related. The other words on these pages could give Google a hint that this special word combination is about a woman.

Words that frequently appear very close to each other could get a tighter connection. Google has a lot of data that allows them to calculate the relation between different words.

What does this mean for the position of your web pages in Google’s search results?

If you want to be listed for certain keywords, you must show Google that your website is relevant to a certain topic. There are several things that you can do to increase the relevancy of your website for a topic:

1. Optimize different individual web pages of your website for different keywords
2. Get links from semantically relevant pages
3. Use a meaningful site architecture
4. Find out why other pages rank higher than yours

Don’t focus on a single keyword when optimizing your web pages. If you want to prepare your website for advanced search engine algorithms then you have to create a website that has been optimized for many different but related search terms.

In addition, it’s important that the links to your website come from topically related pages so that search engines put your website in the right context. Our website optimization consultants in Sri Lanka can help you with both. If you need any help fill in our contact form and we will get in touch with you for a free consultation or call us at 0094-11-5050-939