Google has become one of the most popular starting points for majority of internet users for online activities. Google archives information about almost everything around the internet and through its search algorithms it displays the most relevant information it detects according to the search keywords entered. SEO techniques are used to bring websites to the top of ranking results page so that most of the traffic is driven in to the site with a whole range of shortcut techniques also employed to boost ranking positions.

But on the other hand, Google’s algorithms have become more intelligent and they have released the Panda Update so that spammers and seo shortcut experts  could be detected and penalized by dropping their ranks by assessment of certain techniques used. Google has set certain terms of service for website optimization and they could be found in the Google Webmaster Guidelines. any SEO strategy failing to stick by these rules will be penalized.