2013
08.28

Google search engine www.Google.com uses quite a lot of methods to identify which web pages are displayed on the first page of results. This search algorithm is a secret, but there are quite a few things you can do to get good ranks. The term used for this is called Search Engine Optimization (SEO).

The tips we are going to share might not make your website appear on top of search results list, but it will definitely help you move up the list if done correctly. No matter what make sure that your website is something you want visitors to come and find useful information. If you are trying to fool Google system sooner or later they will figure it out and penalize your site. You’ll end up getting pushed back on results and you will start wondering why.

You ignore spamming and avoid getting submitted to hundreds of search engines. These are waste of time and money and even more worse.. they could hurt your rankings…!

Keyword Phrases

Its always good to focus on keyword phrases which consist of a few words rather than a single keyword. You may want to read about effective Google searches to see how keyword phrases help with searches. Don’t overdo it. If it looks spammy, it probably is.

If you were going to search your own website, what are the most likely keyword phrases you would type into Google search for each web page? Would you look for super fast cars? Would you look for really fast vehicles? It would be helpful if you get a different perspective. Ask others to read your web pages and get suggestions on that they think your keyword phase might be. You can also check Google Trends to see if anyone of those target phrases are starting to get popular in your region.

You should always try to stick to one primary keyword phrase per web page for best results. That does not mean you should compose stilted content or use odd phrases. Clear and unique content is both easier to search and read.

Keyword Density

One of the other most important things Google looks for is the keyword density when it indexes the website. In other words this is how many time the target keyword appears. You should always use natural phasing rather than trying to stuff keywords. Don’t try to fool search engines by repeating the same keyword over and over or trying to make text invincible and hiding it. It does not work..!! this might even get your website banned if they detect it.

Try to give a good clear opening paragraph on what you page is all about. This is a good practice and helps search engines to find your page easily too.

Name Your Pages

Give your pages a good title and limit it below 70 characters with the web page <title> attribute. This is essential. Google displays results as a link using this title. A link which is untitled would not be enticing anyone to click on it. When appropriate you should use the target keyword phrase on the titles.

Link Early, Link Often

One of the biggest factors Google looks at is the hyperlink. Google looks at both links to and from your website.

Google looks at the words you use in links to help determine the content of your page. Use links within web pages as a way to emphasize keywords. Rather than saying, “click here” to learn more about SEO” you should say: Read more about SEO (Search Engine Optimization). Learn more about why hyperlink names matter to Google. Links from other websites to your website are used to determine PageRank.

You can improve your PageRank by exchanging text links with other relevant websites. Banner exchanges are not as effective, and pages that want to charge you for this service, are probably already known spammers.

Social Networking

Social networking sites can be a good way to promote a site, but most will not affect your rank directly. Google+ promotion may be an exception.

Make Your Graphics Search Friendly

Keep the Flash to a minimum. People may enjoy reading Flash, but search engines tend to skip right over it. It’s also bad for phone traffic.Give your images <alt> attributes. Not only does it make your website more accessible to the visually impaired, it also gives you another chance to place your keywords where Google can see them.

Good Design Is Popular Design

In the end, well coded sites are the ones which Google tend to rank higher. They are also web pages which tend to become very popular, which means Google will rank them even higher. You should implement best spoke web design practices and design the site to load fast to get maximum SEO results.

Contact us if you need to get your website designed and developed in a search engine friendly way to get lots of visitors into your website and generate sales.

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