2009
08.27

One of the biggest problems most businesses face when it comes to internet marketing is often a ”winner takes everything” type of game. This means that the very best website will get the deal and all other remaining websites will get nothing no matter how good they are in what they do…!!

If someone wants to purchase a web design service, he most probably will go to Google and types in the keywords he wants and have a look at the top 10 results and then decides to purchase something on one of those websites. That means that one website gets the deal and the others get nothing.

You can dramatically increase your sales by being just slightly better

The above has an important implication; your business should be better than your competitors to get much more sales conversions.

If you make changes from being one of those discarded websites to the website which is selected by web surfers then your sales will increase dramatically. You will make the change from getting almost nothing to everything.

Three rounds: how to be better than your competitors

Your website has to survive three rounds in the fight for the customer:
Round 1: You must choose the right keywords to survive the first round
Becoming better than your competitors is to start with selecting the right keywords for your business. If you target keywords which are not used by potential customers who might want to buy something from you, then you might get a lot of visitors but no sales conversions.

Your website must be optimized for search engines with the right keywords which will attract people who are searching for the products/services which you offer on your website and who are ready to buy them.

Round 2: You must be in the top 10 results to survive the second round
While it is very important to target and optimize your website for the right keywords your website should also be found on the top 10 results of search engines such as Google, Yahoo & Bing to be visible & attract customers.
Most of the web surfers have a look only at the top 10 results. So if your website is not in the top 10 results for your target keywords then potential customers will not find your website.

Round 3: Your website must be convincing
It is not just enough to be listed in the top 10 results of a search engine. Your website should also be very convincing. It must give the customer what they are searching for, it must have a very professional web design and it should make thing easy as possible to buy.

This is why it is very important to work on improving the conversion rates of your website pages. By improving the conversion rates you would be able to generate more revenue “out of thin air” from your existing ranks on search engines.

By getting a very trustworthy and professional web design company to provide you a solution to this, will get you a good return on investment (ROI) by having a higher conversion rate and also other positive side effects. Your customers will probably stay for longer periods of time with your business and people are more likely to link to your website.

The winner takes it all

It takes time to optimize your website for search engines, but it is worth the effort. Even small changes can make a big impact on the amount of sales you get. Make the change from being one of the discarded websites to the website which gets the sale and your sales will go through the roof..!!

Always keep in mind that your competitors are also working on their website. Even if you are better than your competitors you have to continue with search engine optimization to stay ahead of the competition

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