2009
08.17

Google has announced that their TV advertisers has access to the new AdWords interface and users will be able to use the old one for some time but by end of this month they will have no option but to use the new interface.

TV advertisers which are not already familiar with the new interface will want to get acquainted. They will be able to begin with watching this video.

Google says the following features will make marketing TV campaigns much easier.

– The Traffic Estimator tool is now integrated into the core campaign summary view
– Historical bid guidance will be available when researching networks and programs to add to your campaign
– New filtering capabilities allow sorting campaigns by custom dayparts, days of the week, and current bid
– Custom dayparts are much easier to build via the new drag and drop network/daypart selector

“We’re excited to finally unveil the new interface which hopefully addresses the feedback we’ve heard from our advertisers over the years,” says a post from the Google TV Ads Team. “But we’re not done yet — the new AdWords interface is built on an infrastructure that lets us develop features more quickly than in the past, so you’ll continue to see new features launched regularly in the coming months.”

Google has a microsite set up where advertisers can get better acquainted with the new interface. There are also training videos.

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