2009
11.20

The types of tactics you need to employ will depend on the keywords for which you want to achieve high rankings. Keywords with less competition require different tactics when compared to keywords with high competition.

The effect of different SEO tactics on the position of your website in the search results

When you target long keyword phrases that have little competition, the relative value of on-page web page optimization tends to be very high.

For example, if you want to be listed for the search term “plan cheap christmas holiday trips to sri lanka” it would be sufficient to optimize one of your web pages for that search term as the competition for that particular search term would not be high. Therefore, adding too many inbound links in order to get a high ranking for that search term would not be necessary.

Depending on the competitiveness for the targeted keyword, the effect of inbound links on the position of your website in the search results can also differ. This can be illustrated in the diagram below:

diagram 1

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