In our third segment on Hiring the Right SEO for your website article, we will continue our discussion on the guidelines which we left off from yesterday.


•  Choose wisely

While you consider whether to go with an SEO, you may want to do some research on the industry. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO. While Google doesn’t comment on specific companies, they’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. So be careful.

• Be sure to understand where the money goes

While Google never sells better ranking in their search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEO’s will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because their advertising is clearly labeled and separated from their search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.