2011
02.26

Many website owners have this issue that their SEO efforts not delivering the expected outcome. Do you know why your campaigns are under-performing? Do you know what you can do to make sure that the search engine optimization efforts your put works?

There could be many reasons why your SEO efforts are not a success as yet…!!

Reason 1: you might have set the wrong goals

If your website already does not have any high rankings then you should not expect Google to display your site on the first search results page for keywords such as “travel” or other very competitive single work keywords.

First you need to start with a very targeted key phrase. you need to optimize your web pages for different lower competition keywords. If you get higher ranks for low competition keywords its more likely that your website will get high ranks for more competitive keywords gradually which belongs to the same topic since Google measures a sites topical relevance.

Its something like running a marathon, you need to first run the smaller distance before you can run the whole 38 miles and 428 yards.

Reason 2: you don’t take SEO seriously

SEO is not a set and forget it thing…!! it takes time to get things happening. SEO is a long term investment for your business and it should be treated like that.

If all what you do is submit your site to search engine to “promote” your website then you wont be successful. you need to invest your effort and time to optimize your website.

Reason 3: you focus on the wrong elements

Some website owners totally focus on the length of their website title tags while others try to submit their site very often to search engines. Some website owners think that some parts of their website should have the rel=nofollow attributes.

You really do not have to chase after the new search engine optimization trendz. Normally the new trend topics makes a difference for positions in-between such as 5 and 6 . if your website is not listed at least for one keyword all you need to do is get the basics right.

The very important things to consider is create good quality content web pages and good back links if you want to come to the top search results. If you need assistance we could help with seo consulting.

Reason 4: you chose the wrong keywords

This is a very common mistake which website owners do. if you choose the wrong keywords you are going to waste lots of effort, time and money..!!

The most suitable keywords for your website are not the ones which brings a lot of traffic. The best keywords are those which would bring in targeted visitors who would buy your products or services you plan to offer on your website. It does not matter if some keywords bring hundreds of visitors but none of them buys anything its no good for your investment.

Reason 5: you get the wrong links

if you want to get top ranks on Google your website should have good back links. Automatic links from link building schemes don’t work. Actually, that kind of links can even get you in trouble with Google.

You must get the right kind of backlinks to succeed. We could help you on web design & build natural links to improve your search engine ranks, contact us for more details.

Search engine optimization can contribute greatly to the success of your website. It’s important that you do the right things in the right order and that you focus on the right elements.

2010
12.18

Recently the Opera Development Center has dived head first to the complexities of CSS3:target option, along with a tutorial which shows an example of how :target option couls be used in order to trigger fades and animations without using any special JavaScripts which is quite interesting.

The end result is a sliding series of animated transitions which moves and fades in and out as you click menu links. All this is done with pure CSS without a single line of JavaScript used.

But of course it has a catch – This example works only on Opera Browser…!!

The biggest issue with the :target option is that a problem in WebKit prevents it from functioning on Chrome and Safari web browsers. The opera tutorial has a solution to this with a media query that unfortunately applies to Gecko, so the example really works only in Opera.

While that is more than enough to stop the majority of developers from using:target, this tutorial is nevertheless a good glimpse of what will be happening in the very near future. Bu the good thing about :target is that it really forces you to put more attention to the hierarchy of you HTMl code and for that alone operas tutorial is well worth reading.

At Extreme web, we use modern HTML and CSS standards to develop websites which are cross browser compatible, If you need your website to be designed by well experienced web designers, contact us at extreme web designers sri lanka 0094 11 5050939 or email us at info@extremewebdesigenrs.com

2010
12.01

Developing a website that works well in all web browser isn’t easy, particularly if you’re using newer elements in HTML5. Even among modern, standards-compliant browsers, HTML5 support varies, and figuring out how and when to fall back on other solutions means a lot of cross-browser testing.

Thanks to virtual machines, testing across web browsers has become much easier. But if you’re looking for an even easier way to see what you site looks like in, say, Internet Explorer 6, check out Browserling, a new cross-browser testing tool that embeds any another browser inside your browser.

Browserling relies on Amazon-hosted virtual machines to do the embedding. The result is a real-time, fully interactive look at your site in virtually any Windows web browser, (Yep, it only works in Windows). It’s a step up from other web-based browser tests which just offer screenshots of what your site looks like in other browsers.

Unfortunately, as cool as the concept is, Browserling has a few drawbacks. The worst part of the service is that, for now anyway, you’ll be waiting in the queue for some time. To keep resources under control, Browserling severely limits the number of users connecting to the service at any one time. You’re also limited to how long you can use Browserlings VMs — 90 seconds is all you’ll get without creating an account. If you sign up you’ll have five minutes, which gives you a better chance to check out your website, but is hardly enough time for real testing.

The site advertises paid plans, which promise to let you ditch the queue and time limits, but at the moment the paid option isn’t actually available.

Our other main gripe is that while Internet Explorer is well represented — you can test in versions 5.5 all the way up to IE9 Beta — older versions of other browsers are scarce. While it’s true IE is probably what most developers are interested in, it would be nice to see older versions of Firefox, Safari and Opera supported as well.

While it would be premature to delete your own virtual machines, Browserling has potential. If Browserling can work out the kinks — we experienced numerous errors, crashing VMs and other problems, but it’s probably just getting smothered by hugs — it may eventually help take some of the pain out of cross-browser testing.

2010
11.27

Google Chrome’s comic book is a nice way to introduce to the world a new web browser, but everyone does not know what a URL or web app means. “20 Things I Learned About Browsers and the Web” is a guidebook created by the Google Chrome team which tries to explain complicated terms such as “Internet”, “cloud computing”, “JavaScript”, “HTML5”, “cookies”, “URL”, “IP address” using illustrations and real life analogies. Here’s an example:

“An IP address is a series of numbers that tells us where a particular device is on the Internet network, be it the google.com server or your computer. It’s a bit like mom’s phone number: just as the phone number tells an operator which house to route a call to so it reaches your mom, an IP address tells your computer which other device on the Internet to communicate with — to send data to and get data from.”

The guidebook is a very good example of an HTML5 web application which functions offline and Google recommends to read it in “Chrome or any up-to-date, HTML5-compliant modern browser”. Most of the examples from the book are about Google Chrome and that’s what makes it look like a Chrome ad.

2010
11.19

What is Google Instant?

This is Google’s new method to show search results while a visitor is typing a query. They try to auto complete the query while typing.

As an example, when you type “web d” then Google will show a drop down list of suggested keywords like “web design” because Google thinks that its the most probable query typed.

Google Instant will not display the search results for the keywords “web d”, which are totally different. If you want to get the results for “web d”, you have to click the search button.

Google Instant is not a new ranking algorithm. It is just a new way in which Google displays the search results. Some keywords will now get fewer impressions, some keywords will get more impressions.

For more information visit Google Instant

2010
11.13

You would think that reliable web hosts are easy to find, but they aren’t. With the expansion of web hosts there is a lot of competition and resellers who say that they can give the consumer up to 99% uptime. Dependable web hosting is critical for websites. It can basically be the difference between someone who visits frequently, and a visitor who has no intentions of coming back at all.

Pages often returned as not available can also impact your rating with today’s ultra-clever search engines who are also in a race of their own to beat their own competition after all, a customer returns to good service.

Why is reliable web hosting a requirement? I immediately thought of your peace as a factor. Think of being ready to update your website and not being able to because the server isn’t working. Customers expect good service and will not return to a website that does not offer it. Obstacles have to be dealt with as soon they have been identified, to avoid repeating the same mistakes which cause companies to fail.

When is it critical to have one? It’s important anyway, very important unless you have a website you aren’t too concerned about people seeing. Today’s new search engine methods mean that reports are made each time a URL is inaccessible and this can lead to a drop in search engine rankings after so long.

If your company includes a significant web presence, you must have a good hosting service. In today’s market you need to have at least 99% uptime, there are some companies that even exceed this.

Picture this: if you have 20% downtime, this means you are loosing up to 20% of potential customers. This is affecting your earning ability, thus losing you potential revenue. As with any employee, the webhost should not make you lose money!

Is there a way I can check to see if my webhost is the best one for my needs? You don’t, not at first. There are many methods that can be used to find out their reliability. The free tools on the internet that are used to monitor up and downtime are becoming more popular in the search for the top search engine.

Many now realize that it is essential to minimize server downtime ,if you get poor communication from the webhost you use, tools like these could be a lifesaver. A responsible webhost will most probably inform you in advance of possible problems or planned downtime either via email or a portal on its own website. Beware of webhosts who hide performance information as they are afraid that they will scare off potential customers.

Do you need hosting for your website? Extreme web hosting provides premier web hosting and many more solutions for all business needs. Contact us at 011-5050-939 for more information.

2010
10.15

SEO also known as Search Engine Optimization holds the popularity for enabling webmasters to get a vast return of reserves.  A high grade of the correct keyword in it has a huge impact on your profits.

The instruction below gives a clear idea of the importance to select the right keyword for SEO. By following the instructions you could make sure your profits are increased.

Finding the financial values of keywords

You can find the financial value of the keyword by starting a Google AdWords campaign and select the similar exact match. Then point the ad to the page on your website that is most applicable to the keyword.

Next Track the impressions and the conversion rate of the ad.  You can get useful data by tracking at least 500 clicks. With that particular data you can make a guess about a value of a visitor who finds your website through that keyword.

A concrete example

Your ad might have had 10,000 impressions during a week and 200 visitors have clicked the ad to visit your website.  6 of those who visited might have purchased products on your website and you would have a profit of $500.

The keyword has sent 200 visitors to your website and 6 of them have bought the products. As the clean profit is $500, the average of a single visitor who finds your website using the keyword is worth $2.50 to your company. (200 visitors created a profit of $500: $500/200 visitors = $2.50/visitor)

What does this mean for your search engine optimization campaigns?

The average position of a keyword has 40% of click-through rate (according to several studies).  In the above example the ad was displayed 10,000 times and while it was clicked 200 times, you would get 4,000 visitors visiting your site per week.

As the average visitor adds $2.50 to your profits (see above) you would earn $10,000 per week with that keyword.

That is $520,000 per year with a single keyword! That is why businesses love search engine optimization.

This sounds unbelievable but search engine optimization makes it possible. It’s simple maths and it really works.

Our search engine optimization consultants can help you with both. If you need any help fill in our contact form and we will get in touch with you for a free consultation or call us at 0094-11-5050-939

2010
10.03

Latent semantic indexing (LSI) is a method which all major search engines use. Do you think that your website has taken this into consideration? How does it effect the ranking of your web pages in Search Engines such as Google?

What is latent semantic indexing?

LSI is the way search engines such as Google, Yahoo and Bing associate your website with certain terms to concepts when indexing your website. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf.

To find out what keywords are related to a certain keyword, type in a  keyword and add a tilde in front of it. Then Google will mark the related keywords in bold text in the search results page returned. It seems that Google finds the word “Nokia” related to “phone”.

How can Google match keywords with certain concepts?

Google has billions of web pages in its index. If Google finds that many web pages contain both the word Paris and the word Hilton then Google might assume that these keywords are related. The other words on these pages could give Google a hint that this special word combination is about a woman.

Words that frequently appear very close to each other could get a tighter connection. Google has a lot of data that allows them to calculate the relation between different words.

What does this mean for the position of your web pages in Google’s search results?

If you want to be listed for certain keywords, you must show Google that your website is relevant to a certain topic. There are several things that you can do to increase the relevancy of your website for a topic:

1. Optimize different individual web pages of your website for different keywords
2. Get links from semantically relevant pages
3. Use a meaningful site architecture
4. Find out why other pages rank higher than yours

Don’t focus on a single keyword when optimizing your web pages. If you want to prepare your website for advanced search engine algorithms then you have to create a website that has been optimized for many different but related search terms.

In addition, it’s important that the links to your website come from topically related pages so that search engines put your website in the right context. Our website optimization consultants in Sri Lanka can help you with both. If you need any help fill in our contact form and we will get in touch with you for a free consultation or call us at 0094-11-5050-939

2010
09.06

Your website might cost you only money if your website visitors are not converted to customers. Because of this it is essential to get your basics right.

conversion optimization
Check the following six points to find out if your website turns enough visitors into customers:

  1. What is your website about and what’s in it for the visitor?You have only a few seconds to keep a visitor on your page. If the visitor is not convinced within seconds that your site is worth reading, he’ll go away.Clearly tell your website visitors which problem your product solves and why your solution is better than other solutions.

    This piece of information should be presented as prominently as possible.

  2. Is your website trustworthy?Tell your visitors who you are and don’t hide your address. If possible, show customer testimonials. Show your website visitors that you are a real company and that you can be trusted.Are you a member of an industry organization? Has your company received awards? Tell your website visitors!
  3. Does your website look professional?Another way to create trust is to use a professional website design. Avoid clutter and extreme colors. Use a clear design that makes it easy to read your web pages.

    If your website displays ads, consider if they distract your website visitors too much from the real content. Your website visitors might also wonder why your site shows ads for other companies.

  4. Make it as easy as possible for your website visitorsTell your website visitors what you want them to do: “Download the free demo”, “Create a free account”, “Download the free white paper”, “Subscribe to our newsletter”, etc.

    Focus on a single task. Don’t ask the customer to subscribe to your newsletter or to download the demo or to request more information. Focus on a single task and tell the visitor in great detail why it would be good for the customer to complete that task. Of course, you can use different tasks on different pages of your site.

    Add user instructions to every task. The less your website visitors have to think about how to complete the task, the better.

  5. Make it a risk-free experience for your customersEmphasize your respect of privacy and remove unnecessary fields from your sign-up forms. Avoid registration forms or make the forms as short as possible. The more fields a form has, the less people will fill it out.

    Offer money back guarantees and other guarantees that show your website visitors that it is risk-free to complete a task on your website. Always deliver on your promises!

  6. Give search engines what they want while pleasing your website visitorsThe title and the major tag line on your web page should contain the main selling proposition of your website and one or two good keywords.

    When a searches sees your website in the search results, the title will show the searcher that the he has found a good match. The content on your web page should confirm and clarify this with more detail.

    Increasing the conversion rate of your website is an easy way to increase your revenue without increasing the number of website visitors. The more visitors of your website become customers, the more you will earn when your website is listed on Google’s first result page.

    If you need help in optimizing your website contact us at extreme web.

2010
08.13

Instant Website Templates are a good start for a person who is interested in saving a little bit more money in their business field. Basically what you have to do is buy and download the layout and fill it with the information you need to add into it and then upload your page in a matter of minutes. What can be easier than that?

Though it’s an easy way to publish your information, the question to be asked is are web templates a good value? When you deal with the low initial price, and look forward for long term profitability, web templates are not a good idea.

Here are three reasons why:

The look: The worst part about web templates is that they look nothing but like web templates. Though most of the visitors don’t really know it is a web template, some are online frequently and they recognize the difference of quality.

Upgrading Issues: Templates are created in a minimum amount of coding.  Due to this reason you can’t have many features and functionality in your web pages, which usually you would get from a good web designing company.  This might cause you to miss out on many pages and ideas that could have made more money to your company.

Hard To Optimize For Search Engines: Web templates are hard to be optimized. That leaves your company website hard to find in Google, Yahoo and Bing to your customers. It might not be a problem to you if you use your template as your home page. But will it be worth it to put your website where your buyers can’t find it?

Though Web Templates are low price and less work to be done, it is still a false economy.  It might get more inexpensive day by day, but just ask for yourself, will it be the best for your company?

If you need your website to be designed by experienced web designers, contact us at extreme web designers sri lanka 0094 11 5050939